What is a podcast? It is actually an audio or video file enclosed in an itunes compatable RSS Feed. It is another way that you can market your business. And I will dispell the biggest podcasting myth. YOU DO NOT NEED AN iPOD To LISTEN TO OR WATCH A PODCAST.
You can watch them right on your desktop. So to help you better understand what a podcast is on a general level watch this video clip from CNN. I hope this helps you understand on a very basic level what a podcast is.
This video totally misses the perspective of how podcasts are effectively being used as a sales, lead generation, branding and online visibility tool. But i will discuss that in a later post. Happy Podcasting!
You can watch the video here note that this video is not a podcast.... just a video ;)
It is also important to note that this video is about 8 months old and the world of podcating has changed quite a bit since this was made. But there is still some great information here.
Rodney Rumford
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