Picture This

Managing Real Estate Broker

We are changing from summer to fall and for many homeowners this begins to instill fear thinking that without summer they will be unable to sell their home. Many buyers like to get settled in before children begin the school year, many hate to move in the cold, BUT this does not mean that it is too late to sell or rent your home. The best thing you can do is be sure to keep up with the marketing.

Being sure to keep the home plastered on the market will create the type of buzz that you are looking for. The main thing you are going to want to do when creating a buzz is take GREAT pictures. They say that homes with great pictures are viewed 60% more than homes that are advertised without any photos. I also imagine that if you choose to put up a bad photo that would also lessen the desire to get out and take a look.

We are in a new era. Everyone begins their home searches online. Previously they may have used the paper, drive by, or word of mouth but nearly everyone will use the internet to search for their next new home. If you just had text with no photo no matter how great the copy may be, it won’t do any good.

Having your home professionally photographed may be worth the trouble. If possible taking a video will also be a great thing to add. Many sites feature virtual tours and through the video you will be able to prompt more people to take an added interest in the home. Be sure to show what is unique but do not get emotional.

Much of a home search is simply based on numbers—prices, number of bedrooms/bathrooms, square footage, days on market ETC. Once you get past these you’ve got your photos.

Be sure to have good lighting, keep away the clutter, use color, depth, and attention to angles to make the best quality for a photo or video. Unless you are a professional yourself, it will be best to dish out the cash and have someone else photograph your home. This is integral to getting a potential buyer to take interest, visit the home, and make an offer.

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Comments (1)

Carolyn Kolba
Serving Mentor, and all of Lake County, Ohio - Mentor, OH
Keller Williams Realty- Mentor, Ohio

Heather:  I don't know if it is really necessary to use a professional photographer... but I DO know that it really helps to use an excellent camera.  If an agent is just using his or her cell phone camera for MLS pictures... big mistake.

I have a Canon Digital SLR that takes awesome pictures.  It just depends if you want your photos to look professional... or if you don't care if they look like they came from Facebook.

Sep 16, 2012 03:56 PM