My Love Affair with Social Media

Mortgage and Lending with Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 NMLS # 6869

“My Love Affair with Social Media”

It is amazing to me, that someone that was so resistant to social media and blogging is now occupying 7 hours of my time, per week, but why?

The simple answer, it is very productive and a very good use of my time.  A recent blog that I wrote which was political in nature, has had over 100 comments. Trust me, they weren’t all complimentary, but that doesn’t matter to me. I have often said, I don’t care if people are saying good things or bad things about me, just as long as they are talking about me.

During the various 100 comments, two folks reading or participating in the discussion have already applied for mortgages. I am now getting one and a half mortgage application per week from my social media and blogging efforts. That means about 75 mortgage applications per year for about 360 hours of effort for the year.

Being that I am licensed in 8 states, CT, MA, RI, VT, NH, ME, NY and FL, my opportunities are limitless.

Share with me what kind of results you are having?

 social media

Build a Powerful Social Media Strategy



As a real estate agent, using social media to market and grow your business can seem daunting. However, in today’s online driven world, developing a working strategy to build your social media presence is imperative.

To the real estate professional willing to commit long-term, social media provides substantial benefits including expanded influence and a boost in credibility. In order to identify and connect with your target audience, you first need to understand:

• The wants and needs of your target market
• The preferred social destination(s) of your target market

Once you answer those two questions, you must work to establish a powerful online presence. Keep in mind; it is better to be consistently active in a handful of social networking sites rather than taking on too many at once and creating an inconsistent and at best, mediocre presence.

Your Social Media Strategy
Creating your social media strategy begins by understanding each social site and your goal behind it. From there you will determine action steps required to meet your goals.


• What results do you want to achieve? For example:

o Increase website traffic
o Create buzz around your brand
o Connect with past/current clients
o Recruit local real estate professionals

Your next step is creating a strategic action plan. This should not take you any longer than 30 minutes to complete. Determine how you will:

o Network and engage friends/fans
o Increase fans and promote page
o Keep content updated and consistent


If the possibilities of one connection expanding into thousands, connecting directly to your target audience in a professional atmosphere and speaking with the power players within your industry sound appealing, then LinkedIn is the platform for you. Take a few moments to assess your current LinkedIn profile and ensure that each area is complete. Once you have filled in all necessary data, move on to:

• Engaging and connecting with like-minded professionals
• Requesting endorsements from past clients and vendors
• Participating by answering questions and taking part in relevant conversations
• Connecting your LinkedIn profile to your other social media accounts


Twitter provides a unique challenge for many marketers. In 140 characters or less, you must craft both a succinct and compelling reason to take action.

• Steps to success with Twitters
• Determine what type of followers you are looking to connect with. Use Twellow to find people relevant to your niche and target within a specific geographic region.
• Create buzz by tweeting out exceptional content whether it is from your blog or other industry resources. Use hashtags to easily allow others to find your content based on topic and keyword.
• Get found by optimizing your profile. Complete your bio utilizing keywords, a link to your website or blog and connections to your additional social sites.
• Use a custom background to brand your Twitter channel and create consistency across the web.

Use Posting Tools and Automation

Save time and energy by automating a portion of your posting and content syndication process. There are many time saving tools and systems that curate content designed specifically for the real industry.

You can also use:

• Google alerts to listen to what is being said about your personal brand
• Twitter lists to connect with clients and competitors
• Analytics to refine your social content in order to meet the needs of your fans and followers. Free services such as Hootsuite offer insight into what content is resonating with consumers and what is falling flat.

Your social interaction whether it is on Facebook, Twitter or LinkedIn should be an extension of what you and your brand represent. Let your social presence be a constant reminder to prospects, past clients and referral partners that you have created a realm where they can openly share and be heard. Your sole goal is to offer tremendous value and be the resource they call upon when they are ready to make a move.

image: stuart miles/

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Joe Petrowsky, NMLS #6869

Right Trac Financial Group, Inc. NMLS #2709

110 Main St.

Manchester, Ct. 06042

Office: 860 647-7701 x116

Fax: 860 647-8940

Cell: 860 836-9294


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Joe Petrowsky does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.

Equal Housing Statement: We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing becuase of race, color, religion, sex, handicap, familial status, or national origin.


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Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Who can argue with those numbers when you're talking about 7 hours a week of your time!  Excellent, hope it continues on that same path.

Sep 17, 2012 12:09 AM #1
Gary Frimann
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
REALTOR and Broker

I love social networking.  I'm glad it is working for you.  Much continued success.

Sep 17, 2012 12:12 AM #2
Bud & Beth McKinney
Cary/Raleigh/Apex NC - The Team That Cares, RE/MAX United

Sometimes I think I've become way to dependent on social media as it takes up a lot of my time, but it seems to be a necessity in this day and age!

Sep 17, 2012 12:23 AM #3
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Joe, I know it works. People are just so much more comfortable getting to know you on-line and on social media sites then when they are ready for a real contact they will call you.

Sep 17, 2012 12:45 AM #4
Patricia Feager
Selling Homes Changing Lives


I wish you were licensed in TX. You are such a positive person on ActiveRain and you're someone I would trust for my clients.

I always look forward to reading your posts. I find them more meaningful than the local news.

When you're in the business for all the right reasons, it shows.

Sep 17, 2012 01:46 AM #5
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Joe not a bad return per hour :)

Not to many other things out there that pay that well :)

Sep 17, 2012 10:46 AM #6
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Joe.  I don't have your results.  I average one new client a month from blogging.  

Sep 17, 2012 08:52 PM #7
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Have an outstanding week as home buyers continue to take advantage of the very low mortgage interest rates.

Sep 18, 2012 08:11 PM #8
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

You are getting powerful results. Spending the time each week on social media becomes a no brainer after that.

Sep 20, 2012 09:52 AM #9
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