Pasadena CA - First Impressions, Second Chances and No Wimpy Sellers

Real Estate Agent with Coldwell Banker Residential Brokerage CalBRE #01165532

Pasadena CA -- First Impressions, Second Chances and No Wimpy Sellers


First Impressions, Second Chances and No Wimpy Sellers


I’ve said it before and in all likelihood will say it many, many more times....when it comes to home selling in Pasadena CA and only have one opportunity to make a first impression for buyers....but if you need a second better be prepared. This is no time for wimpy home sellers. that come on the market -- ready -- really ready -- for sale -- you know they are in a highly sought after location, priced well and in “ready to sell” condition(beyond professional staging this means - the property is truly ready -- ask me about this important component in the selling process).   These properties are highly desirable.  

So, what happens when things do not go well?   The price you have chosen to place on your Pasadena home -- is not getting the reaction you desired -- please note the desired reaction -- is an offer that eventually leads to an acceptance.

If your home has come on the market for sale -- there are three things that can happen:

  • You receive an offer that you can accept....yeah - this is at the top of our list!

  • You have many showings but no offers that you can accept -- your home, depending on the market, may be used as a “comparative” to sell other properties.

  • You have no showings and no offers -- we’ve totally missed the market...ouch!

So if everything else is in place, you may need to consider a price reduction.

Now, make sure your price reduction --- means something -- no  wimpy reductions -- if your home is priced at, let’s say, $500,000 -- that does not mean reducing the price by $5,000.   Do you really think this will make a difference?   Do you think a buyer or a buyer’s agent will not consider making an offer at $500,000 but will become enthusiastic at $495,000?   Come on, really -- would you.

Let’s discuss pricing upfront in order to capture those savvy buyers...but if there needs to be discussion about re-positioning/re-pricing your home --- let’s be honest -- no wimpy price reductions.

Michael Jacobs is a Realtor in the Pasadena and San Gabriel Valley as well as the Northeast Foothill communities within the city of Los Angeles and can be reached at 818.516.4393 cell or


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Laura Allen, Lake Tahoe - Truckee Real Estate for Sale
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Michael - Great information for sellers to think about.  It's true about price reductions make them meaningful, or don't make them at all!

Sep 17, 2012 04:22 PM #1
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Michael well said, otherwise the sellers will be just chasing the market down....

Sep 17, 2012 05:52 PM #2
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Makes me wonder how many homes aren't sold quicker because the buyers don't want to insult the sellers by making a low ball offer when it's really all the property is worth and it's just priced too high.

Sep 17, 2012 07:42 PM #3
Ron Marshall
Marshall Enterprises - Saint Michael, MN
Birdhouse Builder Extraordinaire

Michael, Your arguments for pricing correctly are very well made.  And, from what I have heard, if you price correctly in the first place, your property won't become shop-worn and you make out on the net better. 

Sep 17, 2012 09:40 PM #4
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Michael-Excellent and so very true. If you price it right it will sell. Have a great day.

Sep 17, 2012 11:10 PM #5
John McCormack
Albuquerque Homes Realty * - Albuquerque, NM, Albuquerque Homes Realty

Contact Realtor® Michael Jacobs for all your Pasadena, San Gabriel Valley and Northeast Foothill communities real estate needs.

Sep 18, 2012 12:29 AM #6
Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

I love this - I often have had higher end sellers say $5000 reductions are what they will do - great points!

Thanks for sharing.

Sep 18, 2012 03:34 AM #7
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes
Michael....I listened to an agent in my office last week tell a seller that a price reduction from $199k to 195k would open up the market to a bunch of new buyers...OMG
Sep 18, 2012 03:42 AM #8
Suzanne McLaughlin
Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN
Sabinske & Associates, Realtor

I read Jeffrey's comment, and all I can add is my own OMG.  You have this perfectly understandable by even a layman, Michael.  Price to the market.  And, when and if you need a price reduction, bite the bullet and make it worthwhile instead of taking out little pieces bit by bit.

Sep 18, 2012 08:49 AM #9
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Sellers are a different breed.  Their palace is not always someones dream home.  I had a custom home listed for $548,000.  Nice lot - great views - big home, but no market in that neighborhood for that price.  I told the seller they needed to drop between $50k and $100k.  They didn't like that advice so I pulled the listing.  NEXT...

Sep 18, 2012 12:09 PM #10
Debbie Cook
Long & Foster Real Estate, Inc - Silver Spring, MD
Silver Spring and Takoma Park Maryland Real Estate


Great advice - I love the price reduction conversation you have with the seller.  Made me laugh.

Sep 18, 2012 05:45 PM #11
Patricia Feager
Selling Homes Changing Lives

Oh Michael,

These are golden words. I tried to say the same thing, in different words to one of my sellers, but it didn't work. If I didn't know better, I would say, you looked into the crystal ball and saw the outcome.

People need to listen to you. You say it clearly and you're right!!!

Sep 18, 2012 06:43 PM #12
Will Nesbitt
Nesbitt Realty at Condo Alexandria - Alexandria, VA
Nesbitt Realty is a family-run brokerage.

First impressions are crucial in business. Thanks for the tips on professionalism Michael! Have a nice day!

Sep 19, 2012 12:01 AM #13
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393


Laura - I like to discuss the possibilities with sellers upfront.

Endre - when the market is accelerating -- a seller might be able to capture the buyer who is not looking at the days on market -- it's risky - very risky.

Roger - your wondering makes a good topic of discussion.

Ron - you've heard well.

Sharon - pricing cures most ills in the home selling process but there are other factors involved in obtaining highest price possible.

John - thank you for stopping by and commenting.  Hope all is going well in Albuquerque.

Joy - it can be a head scratcher, that's for sure.

Jeffrey - I have overheard the same types of conversations - another case of truth being far stranger than fiction at times.

Suzanne - I'll double add to that.

Belinda - sometimes it is better to move on - it seems that was the best thing for you to do in this case.

Debbie - glad to oblige.

Patricia - I learned the dialogue from a real estate coach.   I can't take credit for them but they have come in handy over the years.  


Sep 19, 2012 12:03 AM #14
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Will - thanks!  Have a great day too.

Sep 19, 2012 12:04 AM #15
Morgan Evans
Douglas Elliman Real Estate - Manhattan, NY

Great advice Michael, I agree when its time for a price reduction you have to make it impactful, drop it once to a place that will move the property rather than small insignificant drops that rarely will do much.

Sep 19, 2012 01:57 AM #16
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Morgan -- so right -- not always as easy as it sounds but excellent advice for sellers to understand.

Sep 19, 2012 04:02 PM #17
Shannon Lefevre
John R. Wood Properties - Naples, FL
Shannon Lefevre, PA Your Naples Smart Girl

Experience shows us exactly what needs to happen through the success or failure of a good's simply not brain surgery and while you can accomplish everything you need to in real estate through price, condition can always be a wildly important factor as well. :)

Sep 19, 2012 11:08 PM #18
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Michael Jacobs

Los Angeles Pasadena Area Real Estate 818.516.4393
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