“Thanks for the referral,” the contractor says to you. Then you never hear from him again about that basement remodelling job you sent his way.
Will you feel a little put out? Well, you might. Even though he did say thank you, the gesture may not be enough to make you feel truly appreciated… appreciated enough to send him more referrals in the future.
Exactly the same thing can happen when past clients or business-to-business referral sources recommend you. If you don’t thank them properly, it may be the last referral you get. Your real estate referral marketing will reach a dead end.
There are 3 basic steps to the referral thanking process.