RealEstate.com TV Campaign Launched This Week

By
Services for Real Estate Pros with Suplari, Inc.

RealEstate.com TV Commercial & Campaign

Wanted to share some exciting news from RealEstate.com and Market Leader.  The RealEstate.com TV commercial and campaign launched this week on national cable channels targeting the home buyer demographic.  We are very excited.

I personally love the creative.   We worked with a very talented creative agency on it and they nailed the excitement of using the Internet and a simple site like RealEstate.com that feature local real estate agents and brokers to find your next home.  

Also you will notice that the winner of the RealEstate.com Photo Contest ActiveRain's Amy Mooney Hahn's photo of the Crystal Coast of North Carolina is featured at the end of video.  

If you are interested, below are some cool clips on the making of the TV commercial.  Check out the filming with the actors and the green screen and then watch the video of how the created the special effects.

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Nikesh Parekh

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Realtors®
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realestatecom tv commercial

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Rainmaker
186,832
Nikesh Parekh
Suplari, Inc. - Seattle, WA
Technology Entrepreneur, Executive, & Investor

Thanks Linda!

Sep 19, 2012 05:43 AM #2
Rainmaker
1,032,614
Kathy Clulow
RE/MAX All-Stars Realty Inc. Brokerage - Uxbridge, ON
Trusted For Experience - Respected For Results

Nikish - very well done!!

Sep 19, 2012 07:32 AM #3
Rainmaker
206,245
Chuck Mixon
The Keyes Company - Cutler Bay, FL
Cutler Bay Specialist, GRI, CDPE, BPOR

It makes it look very user friendly.

Sep 19, 2012 08:58 AM #4
Rainmaker
686,109
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

This all looks quite well done.  Hope the campaign thrives.  

Sep 19, 2012 09:15 AM #5
Ambassador
633,442
Mona Gersky
MoonDancer Realty, Dillsboro,NC - Sylva, NC
GRI,IMSD-Taking the mystery out of real estate.

Nikesh, it is good to see real estate ads other than Realtor.com all the time.  Very clever.

Sep 19, 2012 10:42 AM #6
Rainmaker
1,316,975
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I am looking forward to seeing the ad.  I had no idea it already live.

Sep 19, 2012 12:15 PM #7
Rainmaker
186,832
Nikesh Parekh
Suplari, Inc. - Seattle, WA
Technology Entrepreneur, Executive, & Investor

Thanks everyone!  We are pleased with how this commercial came out.  

The power of big screen.

I particularly love the special effects - check out the flag waving in the breeze and the pots and pan in the kitchen.  The whole scene was shot against a green screen and then the animation was added later.

http://www.youtube.com/watch?v=kdqy0zHFLuo&feature=relmfu

http://www.youtube.com/watch?v=xSZAZJBAqPo

I will update the blogpost as well.

Sep 19, 2012 01:16 PM #8
Rainmaker
794,704
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Nikesh I really liked the video. Does this company do videos for Real Estate Agents? Thanks for sharing this by the way.

Sep 19, 2012 02:04 PM #9
Rainmaker
186,832
Nikesh Parekh
Suplari, Inc. - Seattle, WA
Technology Entrepreneur, Executive, & Investor

Lanre, I don't think they do agent commercials.  As you can imagine the spot was pretty pricey..... BUT one cool thing we are doing is that we are allowing agents on RealEstate.com to get their own customized version of the TV commercial.  Basically the last 5 sec would show your picture or brand in the commercials.  

Take a look here: http://success.realestate.com/marketing-kit-tv-ad  Scroll down to see the ad on the bottom left.

Sep 19, 2012 03:12 PM #11
Rainmaker
2,592,080
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Nikesh - I really like this.  I think it's compelling and also has good branding at the same time. (and the site name is easy to remember).

Sep 19, 2012 07:58 PM #12
Rainmaker
1,879,751
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Green screens and slides from all over the revolving marble can harness media to excite. Real estate is an emotional experience!

Sep 19, 2012 08:13 PM #13
Rainmaker
1,335,857
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Nikesh, the animation sure brings life to the stills. Good job! I will watch for the commercials.

Sep 19, 2012 10:19 PM #14
Rainmaker
181,144
Joan Congilose
Century 21 Action Plus Realty - Freehold Twp, NJ
Marlboro, Manalapan, Freehold NJ Homes

It came out great and concise

Sep 19, 2012 10:54 PM #15
Rainmaker
209,975
Wayne Bennett
One Home Team Realty/Charlotte,NC 704-293-3931 - Charlotte, NC
Real Estate...As It Should Be

Nikesh...nice to see how things come together behind the scenes.  Havent seen the commercials but will definitely be on the lookout for them.  Technology is amazing...thx for sharing

Sep 19, 2012 11:04 PM #16
Rainmaker
938,798
Corinne Guest
Barrington Realty Company - Barrington, IL
Luxury Home Buyer Specialist

I watched TV hoping to see it, ended up finding it on Facebook. I just signed up for my neighborhood and am looking forward to some good leads. The ad is very simple in concept and hopefully viewers connect with the idea of looking at large photos. something I have identified as being missing on most online searches.

Interesting that a competitor also launched their TV ad the same day. Seems it's time to jump back into TV, so i will be checking out the agent branding part.

Sep 19, 2012 11:18 PM #17
Ambassador
1,891,090
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

You can tell the difference. ..the quality is apparent and it shows. . great job!

Sep 19, 2012 11:48 PM #18
Ambassador
2,758,512
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I am curious as to where the air time will be purchased?  Wanna tell?

Sep 19, 2012 11:57 PM #19
Rainmaker
2,311,171
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I see great things forming and heading your way...Yes to all your efforts....May they produce optimum results....

Sep 20, 2012 12:19 AM #20
Rainer
289,775
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

Green screen is so cool.

Sep 20, 2012 12:59 AM #21
Rainmaker
434,550
Adam Brett
The Adam and Eric Group - Fullerton, CA
The Adam and Eric Group, Fullerton's Finest

We use their site and love it. The commercial is great too.

Sep 20, 2012 04:50 AM #22
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Nikesh Parekh

Technology Entrepreneur, Executive, & Investor
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