Book Store Marketing

By
Mortgage and Lending with Cherry Creek Mortgage
I recently asked a local book store if would be alright if I put my business cards in real estate related books in the store... on the back of my card I offered to pay for the the book if they aggreed to meet about doing a mortgage... so far I have purchased 11 books for $211.00 and have closed 2 loans  for $7,000 in fees in 2 months... it is worth it, try it out, but ask the store for permission first...
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Ambassador
2,303,944
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Rick, great tip! now I want to check out some more of your blog.

 

Jan 20, 2008 01:25 AM #1
Rainmaker
1,074,064
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Pretty cool idea Rick.  I own 17 websites in key cities in Michigan to generate leads and offer a 100% refund of their registration fee to my FSBO sites should they decide not to sell or can not sell on their own.  You may want to partner with a Realtor and get a site.  They generate huge leads in this market.  Nice post.
Jan 20, 2008 05:45 AM #2
Rainmaker
497,848
Philip Turner
MCCUE MORTGAGE COMPANY - New London, CT
Mortgage Banker Since 1980
Interesting idea.  Did the 11 people contact you directly or did one or two people buy a number of books each?  The store owner was OK with this , huh?
Jan 20, 2008 09:19 AM #3
Rainmaker
702,597
Brian Block
RE/MAX Allegiance, Managing Broker/Branch Vice President - McLean, VA
Northern Virginia & D.C. Real Estate
Rick, what an interesting out of the box idea.  I love it!  Maybe I'll give this a try.
Jan 20, 2008 11:42 AM #4
Rainmaker
89,425
Rick Kellow
Cherry Creek Mortgage - West Bend, WI
FHA & Reverse Mortgage Expert

Hi Philip,

They were 11 different people... good contacts for the future... and two closings so far...

Rick

 

 

Jan 21, 2008 07:10 AM #5
Rainer
8,617
Lance Cutsforth
RoboDocs - Newport Beach, CA

Rick-

I've been looking through your blog, and you have some fantastic 'guerilla marketing' ideas!  Incredibly creative! I'll keep watching!

Jan 22, 2008 02:06 AM #6
Rainer
35,620
Debby Thompson
Homestead Realty Inc - Milwaukee, WI
Homestead Realty REALTOR Wisc

Hi Rick,

Just want to tell anyone reading Rick's blog that he is very good in marketing as well as a very good person to get a loan from. I have used Rick, I am an agent in the Milwaukee area. Rick works with the buyer and does not want to put them in a loan that can not handle. We wait until they are ready not just sell a home or sell a loan. I would give Rick a chance if you are looking to pre qualify a buyer. He really know what he is doing. Thanks again for all your help.

Jan 28, 2008 03:59 AM #7
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Rainmaker
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Rick Kellow

FHA & Reverse Mortgage Expert
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