Does the thought of jumping into videos as a marketing tool make you cringe? While there are those who enjoy being in front of the camera and are naturals at doing so; not everyone was made to have that news anchor persona or on camera “spark” that drives them to embrace this popular medium.
So, does that mean that those “naturals” are left to reap all the benefits of this growing trend in social media? Absolutely not! Just because you’re not jumping out of bed in the morning to shoot your next video doesn’t mean you can’t do it; it will just take a little more work!
We can all agree that videos are a great way to reach out to clients through your social media outlets as well as your website and blog. Clients and potential clients find it more engaging and also have the opportunity to get a better sense of who you are.
Whether you are a seasoned pro with creating videos to reach your audience or you’ve never stepped in from of the camera; here are three simple tips to keep in mind as pointed out by Matt Singer, CEO of Videolicious.
1. Be approachable
Approachability can be summarized in the overall style of the presentation - be welcoming, friendly and answer questions or state facts in a warm way so you don’t come across as “talking down” to your audience.
The same elements that work well at a showing carry very well in backyard fence-style videos. When appearing on camera, this literally means starting and ending a speaking video clip with a smile. In addition, it means starting an on-camera presentation with a welcoming phrase ("Hi, I'm Jennifer from Local Realty") and ending with a farewell phrase ("Thanks for watching, and I'd love to schedule a showing with you.").
2. Be credible
Credibility, the second core element of your videos, is about sharing expertise.
Maybe this home has a feature that is unusual for houses in this price range or there are features in the neighborhood of which the buyer might not be aware. Or you’re giving insight into a few things they can do to help their home sell. Credibility leads to trust, which rightfully increases the ability to influence a sale through video.
3. Be personal
Personalization, the final core element, is about making emotional connections through real life examples.
For instance, if you’re giving tips on ways to update a kitchen, talk about your love for cooking or highlight some of the great restaurants in the area if you’re not a self-proclaimed chef. Or, if you’re featuring a certain neighborhood in which you serve, talk about the school or the biking and walking trails and any experience you’ve had with them.
When you’re filming, remember to relax and be yourself! Pretend that you’re carrying on a conversation with a friend and you’ll find yourself easing into the world of video marketing in no time!
We hope these tips are helpful and give you the boost of confidence you need to get out there and start shooting!
If you want ideas on what to cover in your video sessions, or would like us to create a customized YouTube channel for you; please contact us! As a team of Real Estate Virtual Assistants, we’re here to help you in any way we can and look forward to helping you take your business to the next level!
Blogging & Copywriting Specialist