Preparing Your Home For Sale? Think Builders Model Home

One of the things I love most about communicating through social media while serving my Chicago and South Suburban sensational communities, is I'm allowed to educate my Valued Sellers before they have me to tour their home, to inspire them to do all the things they really need to do in advance of their home going on the market, insuring their home is salable for the highest possible value, so they can net the highest possible profit.

This media is a great preparation tool before I have to explain in person how there are probably already Buyers in the market-place, who have toured all the competition, so when your home comes on the market they already have something to compare it to.  Ultimately, they will decide quickly if they "feel" your home is a great value for the asking price. 

The homework you do in advance before you ever allow showings will determine if your home is quickly transferred from the active and available inventory, or moved over to hang out with all the successful deal-pending group, Sellers who've procured the cream of the crop, qualified, motivated, willing, able, educated about the competition, and cooperative Buyers in your immediate market-place.

Then, I get the look saying a most important question, "are you saying I am now going to have to spend money I don't have in my budget to make my home salable?"  Anticipating the question before asked, I say let me explain what "homework" really means? 

Homework means you don't have to re-invent the wheel.  It is far easier to borrow from other expertise.

I start with department stores.  Have you ever shopped at a store and found yourself in the parking lot thinking, "now, how did I spend more money then I planned on spending?" 

Well, let's start with the music.  You may not have been mentally paying attention to it, your emotions did.  Have you ever caught yourself swaying to the groove or softly singing along?  What really happened was the music touched your soul and your soul felt good!  The music put you into a spending money mode because it made you "feel" good.  Your eyes beheld beautiful things making you "feel" good.  Your nose embraced pleasing aromas making you "feel" good.  Your hands touched merchandise making you "feel" good.  Your emotions told your mind you felt good, so your mind decided these items fulfilled a need. 

(Posing at our front door in a "feel" good moment, my Daughter Dionna with her boyrfriend Adam Gettis #73 Washington Redskins)

I help my Sellers understand the Stores figured out how to trigger the in-pulse to purchase a long time ago.  You simply want to re-create those same good "feelings" when Buyers tour your home.  My respected colleague John explains another easy and convenient tool below.  As you read his recommendations, think in terms of how you can tour and borrow ideas, you can bring back to your home and create "feel" goods all over your home with what you already have...