Now that Fall is officially here, I am in the mid stages of changing up my marketing strategies.
The Summer buyers are but a memory and the Fall months bring different Buyers with a different perspective.
HUNTERS: Buyers from this group will be here through November. Several, of these kind of Buyers, look for smaller cabins with acreage and closer to National Forest. (Seasonal/vacation types)
Autumn enthusiasts: We, too, will see an influx of folks that come here for the Colors of the changing of the seasons. This type of Buyer loves to visit as the greens change to yellows, oranges and reds. Typically these are also seasonal and vacation types. These types are open to several options, from cabins to condo's to actual second homes.
Skiiers: Last year, in mid October, we had 3 feet of Snow fall on Wolf Creek Pass and the ski season came earlier than normal. These type of Buyers will also be of the vacationing type, but will initially look for Condos or Townhouses that they may use twice a year. There are some that will look for that second home.
Marketing to the various Buyers, to me, helps to identify the different strategies to utilize, when finding the right Buyers for the types of listings I have available. Hunters=Cabins, Skiiers=Condos and General Season vacationers=wide open.
Taking ones home off the market this time of year can be a big mistake and may delay the sale of a home by up to 6 months. The Agents out there just need to change up their marketing to identify their Buyers.
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