That may seem like a silly question—the curb outside the house that is for sale, the curb potential buyers will drive by—that’s the curb you want to look appealing and inviting right?. But 80% of home buyers have “driven” their mouse past the house on the internet before they ever physically arrive at the curb. The “virtual curb” is as important as the actual curb.
How does the property you are selling look from the “virtual curb”? Are the photos on the web appealing? Do they show the home in its best light, literally? Are the wonderful features of the home showcased? It’s all too easy for a potential home buyer to click to the next home for sale if the photos are not appealing or don’t show what a home buyer wants to see.
How can you get the potential home buyer to linger at your “virtual curb” and then to come visit the home? Appealing photos start with home staging. Good staging emphasizes a home’s assets. A stager will place lamps and light fixtures in the rooms to brighten things up. In a well staged home all the rooms look their best and photograph well. Multiple photos mean a potential buyer isn’t left wondering what the kitchen looks like or why there isn’t a photo of the master bedroom.
In today’s competitive market staging sets a house apart from the other homes for sale—it looks appealing and inviting on the internet and in person and insures that the house you are selling looks it's best from the "virtual curb" as well as the real curb.
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