What Curb Are You Appealing To?

Home Stager with House Dressing

That may seem like a silly question—the curb outside the house that is for sale, the curb potential buyers will drive by—that’s the curb you want to look appealing and inviting right?.  But 80% of home buyers have “driven” their mouse past the house on the internet before they ever physically arrive at the curb.  The “virtual curb” is as important as the actual curb.

How does the property you are selling look from the “virtual curb”?  Are the photos on the web appealing?  Do they show the home in its best light, literally?  Are the wonderful features of the home showcased?  It’s all too easy for a potential home buyer to click to the next home for sale if the photos are not appealing or don’t show what a home buyer wants to see.

 How can you get the potential home buyer to linger at your “virtual curb” and then to come visit the home?  Appealing photos start with home staging.  Good staging emphasizes a home’s assets.  A stager will place lamps and light fixtures in the rooms to brighten things up.  In a well staged home all the rooms look their best and photograph well.  Multiple photos mean a potential buyer isn’t left wondering what the kitchen looks like or why there isn’t a photo of the master bedroom.

In today’s competitive market staging sets a house apart from the other homes for sale—it looks appealing and inviting on the internet and in person and insures that the house you are selling looks it's best from the "virtual curb" as well as the real curb.


Posted by

Deb Brodhecker

House Dressing Real Estate Staging & Interior Redesign, Sussex County, NJ



Comments (11)

Stephanie Heron
Dressing Rooms LLC - Scottsdale, AZ
Weeber - Dressing Rooms

Debra - good point - I love 'driven their mouse past the house':)


Jan 20, 2008 02:47 AM
James Ward
Ward Realty - Point Pleasant Beach, NJ
Featured on HGTV! ~ Service, Courtesy, Results!
Agreed, any edge one can have is worth trying...
Jan 20, 2008 02:48 AM
Carol Culkin
Diamond Partners Inc - Overland Park, KS
Overland Park Residential Real Estate
Very true. I don't understand why some agents don't understand the concept of quality photos when marketing a home. It's the biggest first impression.
Jan 20, 2008 02:56 AM
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~ yesmyrealtor@gmail.com
A great picture on the web is so important with so many people starting their home search on line.
Jan 20, 2008 03:01 AM
Teri Eckholm
Boardman Realty - White Bear Lake, MN
REALTOR Serving Mpls/St Paul North & East Metro
Nice post--Even some not so internet savvy agents don't have a handle on the importance of the virtual curb from the MLS photos I have seen. Very important in todays market.
Jan 20, 2008 03:07 AM
Debra Brodhecker
House Dressing - Branchville, NJ
House Dressing, New Jersey
Thanks for your comments--home sellers who are trying also to buy "get" the importance of the photos because they know how they just click to the next house as they are shopping on the internet.
Jan 20, 2008 03:24 AM
Kym Hough
www.Staged-to-Sell - Danville, CA
Staged to Sell East Bay - Danville, CA
So true, I have been meaning to blog about this and you have inspired me to do it!
Jan 20, 2008 03:28 AM
Debra Brodhecker
House Dressing - Branchville, NJ
House Dressing, New Jersey
Kym, I look forward to reading your blog! I feel like good staging in the foundation that all the marketing can be built on and around.
Jan 20, 2008 09:42 PM
Kathleen Garvey
HomeSmart Cherry Creek - Denver - Denver, CO
Denver's Neighborhood Expert - Listings & Sales
Hi Debra--You are RIGHT! Multiple photos is KEY!  How many times do we look at homes on the internet only to see the exterior only..and are left wondering how bad the inside must look if the agent did not include in interior photos!!  Regards-Kathleen G
Jan 21, 2008 02:38 AM
Kristina Leone
Lionheart Home Staging, LLC - Minneapolis, MN
You're absolutely right!  Great staging isn't worth anything if buyers won't step foot in the house!  Great post!
Jan 21, 2008 03:20 AM
Audrey Hoffman
VoteAudrey blog - Columbia, SC

Great point here, Debra. You've got me thinking! 


May 30, 2008 08:33 AM