Should You Have Thought Twice about Price? Maybe Consulted on Clutter

Real Estate Agent with Cherimie Crane & Associates

Similar to the sudden sense of what now, after all the presents are opened on Christmas morn; slightly akin to an hurried evacuation for a pending storm only to see the sun shine down. Many Realtors are exceedingly rushed to acquire a new listing, the holy grail of commission only to realize maybe they should have thought twice about that price, or consulted about all that clutter!

 My days of the great gold rush of realty have passed. There is no longer fluff in place of fact or even a slight presence of puffing in my presentation. My approach has changed, along with the economy. Listings are hard work, expensive and a major responsibility. We carefully consider each listing, seller and approach to market preparedness. It is not just about getting another listing.

Fortunately my referral system is stronger and more productive than ever, so the need to prove myself has certainly lessened over the years.

I have very strict guidelines and extremely high standards for both my team servicing the listings and the listings themselves.


Many have told me I am too quick to turn down a listing, it could be true; however, I don’t like making promises I can’t keep nor do I enjoy ramming my head against the brick wall of a home that isn’t market ready.


Just as I prefer a small circle of good friends, quality over quantity has been a theme throughout my career. With a market ready, seller educated stable of listings, my team is able to do our job without the morning dose of guilt and lengthy explanations as to why a home that should never have been listed, has never sold.





It isn’t arrogance. It isn’t silly. It is our job and we can’t do our jobs properly if the agreement isn’t laid out clearly and from the beginning. Prior to listing any property, we have a mandatory checklist. We will do everything we can to assist a willing seller. I have moved furniture, loaned out decorative items, spent hours organizing yard sales, and even trimmed hedges if the job deemed it necessary. What I won’t do, is accept a listing “as is”. If the seller is serious, there is nothing we won’t do. If they aren’t realistic, we aren’t staying.


A portion from our checklist:

·        Store unnecessary items prior to photography shoot/showings

·        Speak with landscaping consultant (we provide this service)

·        Be prepared for a lot of work, to make sure your goal is reached

Our checklist is an entire page long that requires signatures at the bottom, with a Release of Agreement also attached. I have never had anyone request a release. Never.

I take my job seriously, and often personally. I do not like losing sleep over a stagnant listing. I prefer NOT to dodge my clients in the local Piggly Wiggly. If I tell them I can sell their home; I must be best equipped to do so.

Posted by


Whether you are buying or selling Real Estate in Beaufort South Carolina, We know Beaufort. Our little coastal town has something for everyone.





Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Liz Wallace 09/26/2012 06:41 AM
  2. Evelyn Kennedy 09/26/2012 11:17 AM
ActiveRain Community
South Carolina Beaufort County Beaufort

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Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Cherimie, I think today you have to be selective with the properties you take to list. If you know they won't sell because of price or condition, it probably isn't worth the hassle.

Sep 26, 2012 11:20 PM #28
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I took that written conditional release form and made it verbal with everyone I know...You want out for any reason, go in peace

Sep 26, 2012 11:26 PM #29
Sylvia Jonathan
Coldwell Banker Platinum Properties - Irvine, CA
Broker Associate, SFR

I like your idea of attaching the release of agreement to the to-do list. Better to find out right away where you stand with sellers. If they want out after reading the task list, they are not really serious.

Sep 26, 2012 11:42 PM #30
Travis "the SOLD man" Parker; Associate Broker
iXL Real Estate-Wiregrasss\ - Enterprise, AL
email: / cell: 334-494-7846

Good article. I'm gradually building my business so that I am becoming more picky as I build. Thank you for the ideas!

Sep 26, 2012 11:54 PM #31
Mel Ahrens, MBA, Kelly Right Real Estate
Kelly Right Real Estate - Hood River, OR
Customized Choices for your Real Estate Needs

I admire your standards... gotta have 'em. We're struggling with a client who is resisting cleaning up and even letting us take well staged photos. They insisted on sending us photos they took (which we rarely do) and when those arrived they were filled with clutter and mess. I think they're coming around as we've convinced them the place just won't sell that way.


Sep 27, 2012 12:31 AM #32
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

You actually have to work with the seller as a team. I actually gave up listings for a few years because they never sold & that was tough to do but that's how business & the market turned out.  Why have a listing if it isn't going to sell?  Collect them?  Some people work on the 'only a ?? percentage won't sell so take as many as you can' theory.  Not me.

Sep 27, 2012 12:50 AM #33
Joni Bailey
101 Main St. Realty - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTORĀ®

AMEN! I don't think you are arrogant or silly -- just a good businesswoman whose desire is the very best for her clients.

Sep 27, 2012 01:37 AM #34
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team
Thanks Cherimie, great post, info and vey useful ideas. We all learn from you and AR!
Sep 27, 2012 02:21 AM #35
Beth and Richard Witt
Long Island Cash Home Buyer - Huntington, NY
Long Island Cash Home Buyer 516-330-6940

Quality over quantity... I like that very much... Have a beautiufl day...

Sep 27, 2012 04:20 AM #36
Darin Henderson
Holland Realty Services - Gladstone, MO
Guiding You Home

Very well put.  I need to work towards that ability to select properly.

Sep 27, 2012 04:52 AM #37
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

It's just crazy to spend time and marketing money on a listing that clearly won't sell. You're a smart lady to just say "no" and save your energy for homes that will sell.

Sep 27, 2012 05:26 AM #38
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


Life is too short to waste time with sellers who will not cooperate or don't listen to my sage advice.

Sep 27, 2012 05:26 AM #39
Sharon Sanchez
Ace Home Realty - Carson, CA
Your Number "1" Source For Real Estate.

I totally agree.  It's not good business sense to have a listing just to have one.....It's Quality over Quantity that counts most.  Thanks.

Sep 27, 2012 05:42 AM #40
Bryan Robertson
Los Altos, CA

I'm getting better at setting standards for what will and won't work with a listing.  I just cancelled a listing that, had I taken a stronger stance on what must be done, probably would have sold.

Sep 27, 2012 05:56 AM #41
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Thank you for the post, this is reinforcement to all of us that we shouldn't take a listing if we don't think we can sell it...of course, hard to turn down a friend or referral from a friend.  But having standards shows true professionalism!

Sep 27, 2012 08:41 AM #42
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

You have, no doubt, increased your income/hour rate a lot. Over-priced listings and cluttered homes do no one any good.

Sep 27, 2012 09:03 AM #43
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta

Great blog! I love your photos and your points are right on! I would like to see more of your agreement, too! 

Sep 28, 2012 04:23 AM #44
Lanise Warrior-Johnson
Real Estate Brokers Services, Inc. - Compton, CA
Real Estate Specialist
Great blog, pictures and suggestions! Thank you for sharing!
Sep 28, 2012 12:02 PM #45
Cherimie Crane
Cherimie Crane & Associates - Beaufort, SC

Again, thank you all.

You can find my checklist right here

Sep 28, 2012 11:10 PM #46
John DL Arendsen
Crest Backyard Homes "ADU" dealer & Contractor

One of the classiest ways I've seen on some very unique and original self-promotion. :{<)

Oct 01, 2012 03:30 AM #47
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