We are listing agents, and we represent the seller. Listing agents are in a position of control. We can control showings; we can control the pace of negotiating; we can buy time; and we can make or break a deal.
The listing side of the transaction is directed and coordinated by the listing agent. Sellers should be very thorough in their interviewing process before they make their final decision to hire a representative.
That listing agent will be fully responsible for every step of the marketing process. The listing agent’s attitude will determine how accommodating that agent is and how often that agent avails him/herself to assist buyer agents.
The wrong decision in selecting a listing agent will result in the seller losing money; not receiving potential transactions that should have been consummated; and casting a question of unwarranted suspicion on the part of the seller by the buyer’s agent and the buyer.
The listing agent is the agent who can make or break a deal. It’s a position that demands honesty and respect from buyer agents. Without that honorable reputation, the seller will be compromised.
Interviewing for a listing agent should be taken seriously; the proper questions asked; and references should be requested. Making the wrong selection will cost the seller money.
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