I was reading Nima's post about thank you cards and it got me thinking. Jonathan Washburn and I were talking one day about effective ways to thank a customer and market to them at the same time. We started kicking around the idea of gift cards. Now someone let me know if someone is doing this, because we came to the conclusion it is a great idea and we would love to try it.
Why wouldn't a company like Home Depot or Bed Bath and Beyond open up a promotion where those of us in the business of houses can co market with them. They are in the business of selling things to people who own houses and we are in the business of helping people own those houses. It would seem like a natural fit for big corporations like this to allow us to co-brand ourselves with them.
Giving a client a thank you card with a $100 (or maybe more for the big shots) gift certificate to Home Depot would be a decent enough idea. What if you could give them the card, for the same $100, but the card had your design or logo on it. So instead of something with them on it, why not something with us on it. I know that I would be much more inclined to give a gift like that if the client could see Brio as they spent that $100.
It gets Home Depot exposure because the client usually ends up there spending more than $100 and it gets the agent exposure because the client gets to remember who helped them be able to spend all of their disposable income at Home Depot.
I just wish Eagle Hardware hadn't sold to Lowes or I would have them doing this for us today.
Just a thought, and like I said, if you've seen this, please let me know.