Business owners, entrepreneurs and individuals use social media to do much of their daily communication. But when you’re communicating via social networking, you are communicating with a vast sphere of people. So is what you’re saying relevant? Is it appropriate? Is it what people want to hear? You only get a limited amount of characters to get your point across, so here are some things not to do to make sure your tone and content is right on par.
Be Irrelevant: We’ve told you before that is 100% OKAY to be personal on your professional social media accounts. But what isn’t okay is to be totally and completely irrelevant. Ask yourself what your clients would want to know, and if what you are thinking about posting doesn’t comply, then don’t post it.
Talk Down About Others: We know your business is the best. You know your business is the best. But that doesn’t mean it’s okay to compare yourself to other companies or talk negatively about them over social media. Number 1, it comes off as immature, and number 2, it will give you a bad look and you will be the one missing out. Say what you will about your competition behind closed doors, but don’t let it make it to your social media networks. It will only make you look bad, not them.
Post Apathetic Status Updates: Everyone has bad days. But there is no need to vocalize it to the entire Facebook community – especially when you’re trying to promote your brand. One of the hardest things about being the face of a company or of a social media page is always putting on a happy face. But you have to. I cannot stress this enough. If you’re not happy about what you’re doing, how can you expect anyone else to be? So, steer clear of these types of posts:
“Spilled my coffee. Forgot my umbrella. Contract fell through. Happy Wednesday”
Address a Customer Concern: This is why Facebook and Twitter have private messaging options, and why phones and email exist. If a past client, potential client or whoever comes to you via a social network with a complaint or even just a general question, don’t use that platform to address it. If it cannot be answered in one sentence or less, people don’t want to see your long winded responses showing up in their newsfeed. When this happens, send the client a private message to address their question. Or better yet, give them a call! Most issues can be worked out quicker and more efficiently over the phone.
As real estate virtual assistants, it’s our job to keep reminding you of the “rights” and “wrongs” of social media. While we are almost positive you aren’t doing any of the things mentioned above, there’s nothing wrong with a little refresher. But hey, we’re fluent in more than just social media. Let us know if there’s anything else you need help with. Listing marketing? Copywriting, perhaps? Give us a call!
Have a Great Day!