A "Localism Tip" and How to Leverage the Search Engines

Real Estate Agent with Mason Real Estate CA BRE 01444168

A "Localism Tip" and How to Leverage the Search Engines
by John Occhi, Hemet CA Realtor
Hemet CA Real Estate

The weather in Southern California has been very cold the last few days and we have had some very light rains in Hemet.  Obviously though, other areas received much more, than what we have in Hemet CA.  You see, there is snow in the mountains that surround us and it looks beautiful.  The air is clean and brisk and the mountains are just gorgeous with the fresh fallen snow - at very low elevations.

I set out with my digital camera to capture some of my favorite shots around town and capture the beauty that can only be captured after a fresh rain.  Now I'm no more a professional photographer than I am a professional SEO guru, but I think I did pretty well.

So, I come home to my computer and start uploading to Localism -as a way to help dominate my community long before it goes active.  I have already seen amazing results with the search engines just with my blog, so I know once Localism goes live - I will be in a very powerful position.

As I uploading the pictures, first to the state page and then the county and then the city and finally the different community pages I am thinking about the way I have searched for pictures on line.  I realize that Google has a whole search engine dedicated to looking for pictures, based on the keywords used to describe them on websites - typically a caption.

I realize that every picture on Localism has a link back to my blog and I know that every search return Google Image generates, not only does it generate a thumbnail of the desired images but they provide a link back to the source page, where the original image was found.

Therefore, the more images I load on Localism, the more links will be coming to my blog and the more likely I will climb in the search results.

So now my brilliant deduction is to make sure that all the images I load have the right keywords so they and I can both be found.  Now, I wont be as tacky as putting my web link in the description, but I will make sure that my city name as a minimum is included and any other appropriate keyword I can use.

I don't want to take credit for this observation - it's just that I figured it out all on my own and makes perfect sense to me.  One more very powerful reason why Localism is just going to rock the search engines as soon as it is released on the public.

Posted by

Until Next Time, Have a Blessed Day,

John Occhi, ePRO, REALTOR®
DRE Lic No: 01444168

ePro,John Occhi,www.johnocchi.com,realtor      Certified Probate Real Estate Specialist Logo Awarded to John OcchiFive Star Logo,Certification,REO,Five Star Institute     

Excellence in Real Estate,Team Log,John Occhi,www.johnocchi.com,hemet,san jacinto,CA  

This blog and the contents written here is the intellectual property of John Occhi, Temecula - Murrieta, CA REALTOR® in the South West Riverside County region of the Inland Empire of Southern California.  The views and opinions expressed are just that - views and opinions of John Occhi and those who comment.  Please note that I am not an attorney or a tax professional and any time I discuss either topic, I suggest you consult with the proper professional for relevant assistance. 

I am proud to be a full time REALTOR® who is proud to be a contributing member of the ActiveRain community.

 Protected by Copyscape plagiarism checker - duplicate content and unique article detection software.


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
ActiveRain Community
California Riverside County Hemet
Blogging & SEO
Localism Beta
Guerrilla Marketing
FREE places to post your listings on the www!
search engine

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Chris Tesch
RE/MAX Bryan-College Station - College Station, TX
College Station, Texas Real Estate
Wow, what a thought!  This is going to be absolutely wonderful!!!
Jan 14, 2007 01:32 AM #15
Carol Spengel
Prudential Rubloff - Wheaton, IL
Wheaton IL
Please stop bragging about the beautiful Southern California weather - I'm here outside of Chicago and it's cold, rainy and might snow today - LOL  I'm waiting for a sunny day to get some photos taken, or at least a fresh blanket of snow!  Thanks for the great information.
Jan 14, 2007 02:04 AM #16
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co. - Frisco, TX
Real Estate Agents

John: Did you just say I have another place to display the not-professional, but wanna think they are photos like Localism?

I havent set up my my Localism account yet, but after this and other blogs about Localism, I just might!

Jan 14, 2007 02:34 AM #17
JudyAnn Lorenz
Bar JD Communications - Mansfield, MO
Virtual Marketing Consultant

I worked with a journalist and photographer.  A REAL no-no was to leave the house without the camera.  Why own one and leave it on the shelf. 

When you wave the cursor over a photo on a website and a phrase appears, that phrase tag is tracked by the search engines.  It is another legitimate use of keywords.  When someone's browser won't open the picture, the text tag will let the viewer know what was there -- good tight descriptive text tags and/or judicious keywords just help all the way around.

Jan 14, 2007 02:56 AM #18
Jim & Maria Hart
Brand Name Real Estate - Charleston, SC
Charleston, SC Real Estate
I knew that the pictures were linked back to you, but I had never thought about the search engine aspect of it all.  Thanks so much for the insight!
Jan 14, 2007 03:56 AM #19
John Occhi
Mason Real Estate - Temecula, CA
SRES,CPRES.ePRO - Temecula-Murrieta CA Real Estate

WOW - What a Response. I made my last post late last night and then woke up this morning to numerous posts - then I checked and found out that the pot had gone to FEATURED - so thank you all very much.  Let me address each of you briefly here and if you have any specific questions, please let me know:

KENGO - I love the fishing analogy.  In a previous post I have called it the HUNTER and the FARMER and I would definitely say this is the farmer planting his prized seeds in his most fertile ground.

RANDY - In my humble opinion, time spent on Localism now will pay off big time very soon.  Read my previous post and follow along at the new Group - Localism Beta - please join us.

MAGGIE - What's nice about the Snow in my part of California is it is just up the hill - a 20 minute drive with no traffic and I can be right back home in my DRY weather found in Hemet.

As far as rediscovering Active Rain - I am in the same boat.  I originally joined in June and did nothing more than establish a presence with a profile.  Then the day after Christmas, I was doing some SEO work and I kept seeing these pesky ActiveRain sites popping up where they had not been before.  A little more research and I was convinced my SEO time was being ill spent outside of this medium.  Yes I still have a website or two to take care of, but AR is now my "big dog"

As far as getting up to speed on Active Rain check out the blog post that  Blanca Cholewczynski, wrote called a Welcome Wagon.  Links to some very specific topics in other blogs - Great stuff and highly recommended.  I know I have it bookmarked!

PHYLENA - Thank you for the compliment.  Good luck to you.

CHRIS  I went to the link you provided and I went straight to the Localism page.  It may look like your website because you are the dominate presence there.  Otherwise it looked like every other Localism page I have seen that has received some TLC>  Nice pictures, by the way.

MISSY - The way Localism links back to your blog is automatically built into Localism.  That's the short answer.

The long Answer is that each article and each photos has a by-line that is a link to your blog and once someone appears at your blog, they of course can link to your website.

Hope this helps, if you need more, write back and I'll be glad to help.

BETH - The only way I have figured out how to refer back is to bookmark the blog - otherwise it is very easy for it to get lost.  I am glad that I have been able to help.  This is my goal as a REALTOR - to educate my clients so that they will figure things out for themselves and thereby own the information they uncover, rather than me telling them everything.  It works there and it works here.

TONY - I'm not sure you want to lump your mind into the same category as mine - it can be a scary place sometimes - but with that being said, yes I am referring top the FREEFORM description field.

CHRIS - Thanks for checking back and picking up on my added thoughts to the original post.  Hope it works out for you.

KEVIN & SHERRY:  As far as the weather, what can I say.  Quick story.  In So Cal we of course host the Rose Bowl every year - the "Grand daddy of all Bowl Games".

In every Rose Bowl game there is always a Midwest team, like Michigan so all of the fans from the Midwest tune into watch the ‘big game' on New years Day to see raving fans in the bleachers wearing tank tops and T-Shirts and of course there is always a group of Alumni wearing no shirts at all - showcasing their painted chests.

I am of the opinion that back in the Midwest, the locals are freeing and they get to see first hand just how beautiful a day we can have here and so they migrate. 

I'm almost willing to bet that silly game is responsible for 10% of the population in southern California.

Now get this - it never rains on game day.  We can have the absolute solid weeks of the worse weather leading right up to the day before game day - and then miraculously new years Day is all about sunshine and blue skies.

I'm sure you'll take some beautiful pictures when the time is right.

JOHN:  I store all of my pictures on the free online hosting service Google provides for your photos - called PICASSA,.  If you download the desktop version, they do a great job of organizing your photos on your computer making it very easy to find what you are looking for - much easier that Windows.

If you are not using the many free services Google offers, I strongly suggest you look at how easy they are making life on the internet.

JUDY ANN - Excellent Point Judy Ann, I always have a camera with me and then my cell phone is my back up, just in case I need a battery charge or something.  Plus my phone uses the same card as the camera, so I even have more memory with me, when needed.

And thanks for the explanation as to how the search actually works.  I was probably rambling as I tried to explain it.

Once again thank everyone for their interest in this topic.  I would ask anyone who is interest in following the development of Localism to join the new group, Localism Beta and feel free to write your own article or just chime in and post comments for all to see, including the Rain Gods.  As of this posting, we are up to 13 members and 15 posts - all in less than 24 hours - so there is some great interest.  Please join us.

Now Have a Blessed Day,

John Occhi, Hemet CA REALTOR

Jan 14, 2007 04:01 AM #20
John Occhi
Mason Real Estate - Temecula, CA
SRES,CPRES.ePRO - Temecula-Murrieta CA Real Estate


Thanks for the comment - I'm not sure if the other search engines will look for images or not, but Google has it's own specific search engine just for images - you can find a picture of anything you want - anywhere in the world, based on the keywords in the photo description.

Now Have a Blessed Day,

John Occhi, Hemet CA REALTOR

Jan 14, 2007 04:05 AM #21
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection
John thank you for the tip.  I have used the Localism site, howeever I only loaded the pictures to the town, I will now add them to the state and county.
Jan 14, 2007 04:48 AM #22
John Occhi
Mason Real Estate - Temecula, CA
SRES,CPRES.ePRO - Temecula-Murrieta CA Real Estate



Don't forget to add as many communities aroound your town, so you cna then load the pictures to the communities as well.

We still don'[t know how the commuinty sites will link tous or what cred we will get, but if nothing else we have been promised pointsw for establishing the communities and by doing so you have first shot at addint the pictures - which will link back to you -so it is win-win.

Now Have a Blessed Day,

John Occhi, Hemet REALTOR

Jan 14, 2007 05:08 AM #23
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

John...thank you, thank you!!  I'm going back and including city names.  You are RIGHT ON!  Thanks for the warning early on.


Jan 14, 2007 06:26 AM #24
Ray Nellum
Envision Real Estate Group, LLC. - Fort Smith, AR
Fort Smith Real Estate


As usual, GREAT Advice!  I have learned so much about SEO in the past couple of weeks from AR and your post!  Keep up the good work.

Jan 14, 2007 07:22 AM #25
Jason Price
Mortgage Financial Group, Inc - Eustis, FL


Thanks for the input.  I did not know that you could post photos all the way down to the community.  I was just posting at the state level.  I just went back and reposted my photos to county and city level.  (Don't have any that are community level, yet).

Jan 14, 2007 08:22 AM #26
John Occhi
Mason Real Estate - Temecula, CA
SRES,CPRES.ePRO - Temecula-Murrieta CA Real Estate

RICK & INES - You are more than welcome.  Add all the pictures you can

RAY - thanks for the kind words - it is great to have such an open forum for REALTORS to communicate and build search engine rnkings all at the same time.

JASON - Every picture is in some community.  If it's not there - ADD it yourself.  I figure it doesn't even matter if I am in that market area, aif I know of a community, I'll add it.

Nhow have aBlessed Day,

John Occhi, Hemet CA Realtor


Jan 14, 2007 12:09 PM #27
Sarah Cooper
Real Estate Shows - Hurricane, WV
Thanks for the tip, John.  Even more reason to load up those pictures!
Jan 16, 2007 11:30 PM #28
Elena Thurston, Family Real Estate Specialist
Keller Williams Legacy One - Gilbert, AZ
Love it, love it.  Localism is sooo up my alley.  Thanks for the tip
Jan 25, 2007 09:06 AM #29
David Abernathy
Waterfront Properties & Club Communities - Jupiter, FL
Palm Beach County Real Estate

John,  I think you are right on the money!  I have been taking local photos with three benefits; increased exposure on the Localism site as it becomes a important site, the value of the links with Localism and Active Rain, and I am also starting to add many more photos to my websites and other blogs!


Jan 25, 2007 11:15 PM #30
Joan Snodgrass
Midamerica Referral Network - Kimberling City, MO

John:  You are a real blessing and inspiration.  Got a question tho - any reason you can think of for why I frequently get a message "You have timed out" when I'm in localism?


Ozarks Joan 

Feb 05, 2007 08:24 AM #31
Agent Web Design
Specialists Real Estate - Las Vegas, NV
Great idea!
Feb 05, 2007 08:59 AM #32
Beverly of Bev & Bob Meaux
Keller Williams Suburban Realty - West Orange, NJ
Where Buying & Selling Works

i'm trying to learn how to leverage localism ads...can you give any guidance?

Oct 04, 2009 06:46 AM #33
John Occhi
Mason Real Estate - Temecula, CA
SRES,CPRES.ePRO - Temecula-Murrieta CA Real Estate

WOW - this is an old post - before Localsim even went live.

I sponsor SAN JACINTO, CA - but to be honest I have been here and gone ---back and forth with ActiveRain over the past year or so and have forgotten more than I remember - and to be honest, I can't even figure out how to access Localism anymore...



But I am determined...

Oct 04, 2009 07:05 AM #34
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


John Occhi

SRES,CPRES.ePRO - Temecula-Murrieta CA Real Estate
Ask me a question
Spam prevention