Isn’t it irritating when you compete for a listing and the agent with the highest price is granted the listing? Whatever happened to the days of presenting a market analysis and explaining the detail of that analysis to the seller? Whatever happened to the days of being honest with the seller and pricing the home within the proper range?
The most infuriating part of that scenario is when you see that listing with a “new price” after the seller wasted 45 days on the market with a bogus price. That new price is still not the real number!! There will be another drop before the real number surfaces, and then it may never be priced within the right range, if there’s another correction in the market.
Focusing on the listing end of the transaction and competing with the unscrupulous listing agents is frustrating. Presenting a professional market analysis versus finding out what the seller expects to get for the home is the major challenge for a listing agent today.
We’re surrounded by agents who want the largest collection of listings, and they will promise and say whatever the seller wants to hear. They don’t care if the listing sells or not. They don’t care if the seller sits there forever. They want to use that listing to make the phone ring, especially since listings are in high demand right now.
Sellers need to wake up to the fact that if the majority of agents are within the same price range, the agent who is out of that range is doing something wrong. The out of range price should raise a red flag and that price should alert the seller that the agent is not being honest. If that type of behavior starts at the first meeting, imagine what will follow? It’s sinful for that seller to fall for that tactic, and the seller will always pay dearly for that sin. There are penance for the sins of others!!
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