If you Are Not On Google+ You Should Be

Real Estate Agent with RE/MAX Executive Realty 91362

Using Google+ For Your Real Estate Business

Whispering in ear about Google+Ok I am going to start this article with a little rant. Like most everyone who regularly uses Active Rain I am sure you have come to really enjoy the networking and the things you can learn from those that share freely. The majority of the people who are here probably would like to use blogging as an effective tool in getting more business in the Real Estate field. Am I wrong to make this assumption?

What I really don't understand though is how few people actually venture out beyond the site to actually use what someone else has shared. I read comments all the time like "this is great I will check it out later." The fact of the matter is I know many of you never do!

Not to be critical but I think the vast majority of the folks on Active Rain could be getting so much more out the site than what they do. I say this from personal experience. When I first started here I used to spend endless hours reading and commenting on blog posts. Don't get me wrong the networking was great and I have made a ton of friendships. I learned along the way, however, that spending all day in one spot making making comments or writing for other Realtors is not going to earn you a fantastic income. In fact it is not a productive use of your time at all. 

For some of you what I have just said will go in one ear and out the next because you really don't care about increasing your business. You would rather just have some FUN and comment on blogs all day. I am not sure whether it is getting points or featured posts but this is what far too many focus on. I like to think these things drive egos.

For those of you that do want to generate more business listen up!! Many of you know me from the early days of Active Rain and know how much I shared about SEO and social media. If you want to truly make an exceptional living selling Real Estate you need to be well versed in these two subjects. We are in a digital age today. We all know that buyer's and seller's are turning to the internet to find someone to work with. They way more and more people pick a Realtor to use is far different than it used to be. Many consumers will go right to Google and punch in something like "Realtor's, city and state". If you are not on the first page then you can forget about getting a consumer's business.

A Realtor or other industry professional who understands this can make an incredible income. What I am going to tell you will be the most important advice you have heard in a while.

You need to get on Google + and use it every day like you use Active Rain!

Using Google+ for SEOThat is obviously a pretty bold statement and you may be wondering why? The answer is simple - search engines are changing. As most of you know Google dominates where people go to search. Google wants you to use their products. ** In the very near future Google is going to start ranking a persons usage in Google + as a means of what they show in search. I am sure you have already started to see some familiar faces showing up when you do Google searches. This is because the person has claimed "authorship" of their blog or website that is showing up in the results!

Google is eventually going to start showing results based upon a user's profile! Much like the Active Rain point system, those that share information within Google can get a Google+, a Google share and comments on the articles, pictures and videos they post.

You obviously need to be there and participate to get your profile to rank. One of the things I have been doing over at G+ besides sharing some of my better Real Estate blog posts, is posting articles about how to use Google+ and build your profile. The first thing you should do is sign up for a Google account and fill out a profile if you don't have one.

Once you have done that come and add me as a contact......>Bill Gassett Google+. What you will notice is that I share the types of articles that will help you in your Real Estate business. Many of the article's discuss how to improve your SEO and use social media in your daily business. Some of you are already there and can chime in and let the others know what they have been missing:) You can also find my Google Business page here......>Maximum Real Estate Exposure. I would suggest you have both!

Here are a couple of links just to give you a sample of what I am talking about in regards to Google Plus:

Here are a few other general postings you will find one my Google+ profile:

So what you need to really ask yourself is if taking the time and posting 10 comments at G+ could put your OWN website or Blog on the first page of Google LOCALLY would you do it? The time to act is NOW! Get into the game early and get your G+ profile rocking - you will be glad you did. You need to remember in order to get people to want to follow you participation is key.

Don't just expect that posting about your latest listing is going to make people want to connect with you. You need to share others peoples articles which is similar to re-blogging. You need to G+ other postings which is like giving a gold star and you need to comment. It is that simple and mimics a lot of what you already know from being on Active Rain. Please don't forget to add me as a contact - I hope those of you who are not already on G+ soon!


About the author: The above Real Estate information on using Google+ for Real Estate was provided by BillRE/MAX Executive Realty Hopkinton Mass Real Estate Gassett, a Nationally recognized leader in his field. Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-435-5356. Bill has helped people move in and out of many Metrowest towns for the last 25+ Years.

Thinking of selling your home? I have a passion for Real Estate and love to share my marketing expertise!

For Massachusetts Real Estate and homes see Maximum Real Estate Exposure. Want to have MLS access to beat other buyers to your dream home? Sign up with no obligation at my MLS Property Finder.

I service the following towns in Metrowest MA: Framingham, Hopkinton, Milford, Upton, Southboro, Westboro, Ashland, Holliston, Mendon, Hopedale, Medway, Franklin, Grafton, Northboro, Shrewsbury, Bellingham, Northbridge, Uxbridge, Sutton, Millbury, Worcester, Millville, Douglas, Natick and Wayland MA.

Building lasting relationships by helping people move in and out of Metrowest Massachusetts for the last 25 years.

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Bill Gassett is a thirty-two year veteran to the real estate industry. He enjoys providing helpful information to buyers, sellers and fellow real estate agents to make sound decisions. His work has been featured on RIS Media, National Association of Realtors, Inman News, Placester, RESAAS, Credit Sesame and others.


Re-Blogged 14 times:

Re-Blogged By Re-Blogged At
  1. Daniel J. Brudnok, REALTOR 10/07/2012 10:31 PM
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  3. Ginger Harper 10/08/2012 05:05 AM
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  5. Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi 10/08/2012 07:17 AM
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Wayne Jackson
Lakeshore Realty 208-714-4109 - Hayden, ID
North Idaho Realtor, Serving Coeur dnullAlene and Hayden Lake

Thanks for the great advice. I am now following you on G+.

Oct 11, 2012 02:01 PM #113
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Thanks Bill for the nudge.   I thought my Google+ account was already set up, but found I needed to re-do it.    Another follower...

Oct 12, 2012 04:45 AM #114
Marilyn Amato
Gaff's Realty Company - Port Orange, FL

Hi Bill, I just recently set up a Google+ account but have not done much with it. Where do I start? I have not done much blogging yet either-I heard you need a word press website? What is that and how do I get one? I presently have a website but its Z57. Thanks for your advise!

Oct 12, 2012 11:42 PM #115
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Marilyn - it would take me about an hour to answer your questions the way they should be answered. If I were you I would get a Wordpress website and also get cranking on using Google+.

Oct 13, 2012 01:37 AM #116
Marilyn Amato
Gaff's Realty Company - Port Orange, FL

Okay Bill...thank you!

Oct 13, 2012 02:28 AM #117
Nancy Lamb
Home Smart LifeStyles - Fountain Hills, AZ
& Loving AZ Team-Fountain Hills AZ
Bill, I appreciate your advice and will check out my profile and go from there. You will be my first circle.
Oct 15, 2012 06:19 AM #118
Joseph D. Federico
Donahue Real Estate Co. - Canton, MA
Eastern Massachusetts Real Estate

Bill, great advice on getting a google+ account, Thanks!

Oct 20, 2012 01:26 AM #119
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Oct 22, 2012 07:43 AM #120
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Thanks for the feature Tammy!

Oct 22, 2012 10:24 AM #121
Pippa Mac
Chevaux Group Realtor, The Woodlands and Spring - The Woodlands, TX
The Woodlands TX Real Estate

Bill, I am set up in Google + but I didn't realize you can blog there!   BTW I do bookmark and go back to do the cool stuff I learn on here, its just that sometimes I decide to not do because you only have so much time!   pippa

Oct 23, 2012 02:35 AM #122
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Pippa - Google+ is more important than any of the other social networks in my opinion because it influences SEO more than any other. I would use it everyday! I would suggest you start to learn it as it is very valuable for business.

Oct 23, 2012 02:39 AM #123
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

Wow. I think this is the blog that led me over to connect with you on G+. 

Oct 26, 2012 09:16 AM #124
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Thanks for sharing a very informative post.

Good luck and success.

Lou Ludwig

Oct 26, 2012 10:31 AM #125
Amada Slade
Island Realty of the Lowcountry - Beaufort, SC

Hi Bill, just spent the last hour reading many of your fantastic informative articles about Google+  I am going to create an account and begin using it.  I had no idea so thank you for your gracious sharing.

Oct 26, 2012 09:47 PM #126
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Hi Bill...Sorry I'm late to read this, great post and congratulations on your feature. I too believe in Google+  Been there almost as long as you, however with all that we now do, web sites, Blogging, Facebook, Twitter, LinkedIn Gish I have not been Commenting enough on Google+...I'll be there, oh I'm not sure how to find or even use my Google+ Business Page, love a post here or Google+ for advice.


Oct 29, 2012 02:21 AM #127
Michele Cadogan-Cell 917-861-9166
Fillmore Real Estate 2990 Av U, Bklyn , NY 11229 - Brooklyn, NY
Licensed Real Estate Associate Broker -

Just signed up for Google+  and doing some reseach on how to use it-  I've bookmarked this post for reference. Thanks.

Oct 29, 2012 07:24 AM #128
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Guys if you have not seen it yet check out my latest post on Google+ here: http://activerain.com/blogsview/3491466/not-using-google-why-your-real-estate-competition-will-crush-you It is a must use tool for those who are in the real estate sector!

Oct 29, 2012 07:37 AM #129
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Bill - I've been resisting this - simply because there aren't enough hours in the day!

I AM more fortunate than most AR members in one way - because I'm a real estate copywriter, you are my clients and prospects, and I have no need to market to a local audience. I know it's strange, but I'm in North Idaho and the majority of my clients are either in Arizona, Southern California, or in the Eastern Time Zone. It must be what Robert Ringer calls the "expert from afar syndrome."

I didn't know you could have a page AND a business page on Google +. Guess I'd better get reading...

Jan 06, 2013 06:36 AM #130
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Marte my suggesting would be to get rid of something else and add G+. You are missing out on something very big. You heard it here 1st:)

Jan 06, 2013 07:55 AM #131
Marcia Hawken
Naples Luxury Specialist


A couple of years ago an AR member stressed the idea of using everything Google.  I have not been into social media for a while but I am back and drinking the Koolaid. Thanks!

Feb 20, 2013 09:20 AM #132
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