The Power of the Triangle
Make no mistake, the triangle might just be the most powerful element you can include in your blogging.
Oh, that’s not to say your voice and content aren’t very important, which of course they are.
And we all know a great title will draw readers in, and photos and/or graphics add punch, emphasis and visual interest plus they can say a lot more than words.
But don’t let the power of the triangle, or your fear of using it in your posts, prevent you from missing some of the best visibility on the Internet, terrific SEO, and conveying more than probably any writing can.
You know, of course, that I’m talking about video.
A few things to know (from the YouTube statistics page):
More than 800 MILLION unique visitors check out YouTube monthly
4 BILLION+ hours of video are watched each month on YouTube
72 HOURS of video are uploaded to YouTube alone EVERY MINUTE
70% of YouTube traffic comes from outside the US
[BTW that little triangle to the right is NOT clickable - this is a screenshot.]
We have known for some time that readers are much more likely to click on a video that is embedded rather than a link to a video. Therein lies the power of that little triangle.
Videos do well in the SERPs, and with Google owning YouTube, well, you can imagine the synergy! There’s the power of that little triangle.
I get regular calls from people who are finding videos I have done, sometimes several years ago. These are often videos about a community, but sometimes a particular event. No doubt you experience this as well. They also do very well when used as part of the marketing for listings. And prospective sellers like to see what you are doing with video to showcase their neighborhood. Go triangle go.
I could go on about WHY you should be using video in all aspects of your business (and there are lots of different types of video) but you probably already know this.
Some of the inspiration for this post comes from Craig Daniels, who many of you know and follow, or are at least familiar with.
Craig’s Classroom always has some great tidbits, and more than tidbits, of information to help improve your blogging and SEO. If you aren’t paying attention to his posts you are missing out on an information bounty.
I just have started Craig’s Video Essentials Class and am thrilled to have done so. There are other AR folks in the class but I would encourage those of you who are not yet video aficionados to embark on the Video Essentials class and get on board with video in your business.
And even if you are already a videophile (pun intended) my guess is you can improve what you are doing. I know I sure can.