The Power of the Triangle

By
Real Estate Agent with Solutions Real Estate CA DRE #01490977

The Power of the Triangle

 

Make no mistake, the triangle might just be the most powerful element you can include in your blogging.

 

Oh, that’s not to say your voice and content aren’t very important, which of course they are.

 

And we all know a great title will draw readers in, and photos and/or graphics add punch, emphasis and visual interest plus they can say a lot more than words.

 

But don’t let the power of the triangle, or your fear of using it in your posts, prevent you from missing some of the best visibility on the Internet, terrific SEO, and conveying more than probably any writing can.

 

The power of the triangleYou know, of course, that I’m talking about video.

 

A few things to know (from the YouTube statistics page):

 

  • More than 800 MILLION unique visitors check out YouTube monthly
  • 4 BILLION+ hours of video are watched each month on YouTube
  • 72 HOURS of video are uploaded to YouTube alone EVERY MINUTE
  • 70% of YouTube traffic comes from outside the US

[BTW that little triangle to the right is NOT clickable - this is a screenshot.] 

 

 

 

We have known for some time that readers are much more likely to click on a video that is embedded rather than a link to a video. Therein lies the power of that little triangle.

 

Videos do well in the SERPs, and with Google owning YouTube, well, you can imagine the synergy! There’s the power of that little triangle.

 

I get regular calls from people who are finding videos I have done, sometimes several years ago. These are often videos about a community, but sometimes a particular event. No doubt you experience this as well. They also do very well when used as part of the marketing for listings. And prospective sellers like to see what you are doing with video to showcase their neighborhood. Go triangle go.

 

I could go on about WHY you should be using video in all aspects of your business (and there are lots of different types of video) but you probably already know this.

 

Some of the inspiration for this post comes from Craig Daniels, who many of you know and follow, or are at least familiar with.

 

Craig’s Classroom always has some great tidbits, and more than tidbits, of information to help improve your blogging and SEO. If you aren’t paying attention to his posts you are missing out on an information bounty.

 

I just have started Craig’s Video Essentials Class and am thrilled to have done so. There are other AR folks in the class but I would encourage those of you who are not yet video aficionados to embark on the Video Essentials class and get on board with video in your business.

 

And even if you are already a videophile (pun intended) my guess is you can improve what you are doing. I know I sure can.

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Ambassador
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1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

You are so right.. the power of that little triangle is awesome. 

Oct 05, 2012 11:13 AM #1
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Jeff- had to suggest this one.  I wasn't sure where you were going with the "triangle" but it certainly made sense.  You're right and video is where it's at. 

Oct 05, 2012 11:43 AM #2
Rainmaker
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Michelle Gibson
Hansen Real Estate Group Inc. - Wellington, FL
REALTOR

Jeff - I must admit I do not do enough real estate videos.

Oct 05, 2012 11:56 AM #3
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Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

I need to work more with You Tube. For about 6 months, I was able to create a local video each week--and then it just got so hard to fit it in. Shame on me.

Oct 05, 2012 03:30 PM #4
Rainmaker
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Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Jeff,

I suggested this post also..excellent information! Videos are all important and must be incorporated into your marketing. The power of the triangle....how true!

Oct 05, 2012 06:39 PM #5
Rainer
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Kathryn Maguire
GreatNorfolkHomes.com (757) 560-0881 - Chesapeake, VA
Serving Chesapeake, Norfolk, VA Beach

And here I thought this post was going to be about people who wear pyramids on their heads.  But you are right...the triangle is powerful!

Oct 05, 2012 09:41 PM #6
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude
Judi - I suspect many in our business still do no get it nor are they using video.
Oct 06, 2012 01:31 AM #7
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Thanks, Kathy. I continue to be impressd with the quality of video I am seeing and the power that it brings to internet marketing for all of us. We know peopl prefer to view video rather than read, in general so it makes sense to take advantage.

Michelle - True for many. TIme to make a change, right?

Melissa - I remember., and you're goo at them! It's hard to keep up when you get busy. I think it's important to have some videos that are timeless so they can be ussed over and over once created, like community and neighborhood videos.

Jeff

Oct 06, 2012 01:38 AM #8
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Dorie - I am still surprised that so many do not use video given what we know. But then that's good for those are using it, right? Thanks for the compliment!

Kathryn - ha ha. Well maybe a later post?

Jeff

Oct 06, 2012 06:10 AM #9
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Nick T Pappas
Assoc. Broker/Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, @HomesBirmingham & Providence Property Mgmnt, LLC Hun... - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource

Jeff, well this has been one of those "I've got to get started with Video" inspirational post moments for me. I did check out Craig's class offering page...I may also have to join.

Oct 06, 2012 07:22 AM #10
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude
Nick - I think it is going to be a great learning experience. I have done a lot of videos but NEVER edit them or do anything fancy which I need to know how to do. I suspect this class will be alot of work but lots of fun and it will get me more active around making better videos.
Oct 07, 2012 04:00 AM #11
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