We have all seen the Angie’s List commercials, we have grown accustomed to researching consumer reviews on everything from tennis shoes to televisions; and certainly we are all familiar with the infamous traveler’s companion called Trip Advisor. It is common place to peruse the rants, raves and ramblings of anyone experienced in a product or a service of interest.
Just as we all know how important reviews can be; we also know they are not always accurate. Not all sites post negative reviews, just as some sites exude negative venom with glee. Real estate is no different.
With Zillow now showcasing reviews along with several other general real estate websites, recommendations have become standard. Facebook has given the public a platform in which to comment on the wonderful and woeful real estate experience. Anyone wishing to sing praises or sling mud has a virtual microphone at the ready.
How much weight should these reviews be given? Well depends on who is asking. I for one, think my Zillow reviews are fabulous. I have yet to experience the sting of disapproval; when I do, I will most certainly feel differently. Reviews can be an important tool for prospective buyers and sellers in need of a professional Realtor. It can give a window into the world of recent clients, the ups, the downs and the happy ever after as well as the never ever again.
I have not yet made requests for reviews a standard part of our follow up with clients. Living in such a small town, reviews are freely given at the local grocery store, the post office, the hair salon and always at Sunday morning worship service. When our clients seek out avenues to review our service, I find myself extremely excited and read with bated breath.
With all of the socialness of social media, the freedom of speech and type, it hasn’t occurred to me to request reviews of every client. I feel certain if they approved of our services they will tell someone, and if they didn’t they will tell everyone.
Does your team request reviews? Have reviews helped you reach your goals? Do you give reviews? It is a new realm with an old twist. I assume we all get reviews, whether we know it or not!