Rants, Raves ,and Ramblings~! Do You Review?

Real Estate Agent with Cherimie Crane & Associates

We have all seen the Angie’s List commercials, we have grown accustomed to researching consumer reviews on everything from tennis shoes to televisions; and certainly we are all familiar with the infamous traveler’s companion called Trip Advisor. It is common place to peruse the rants, raves and ramblings of anyone experienced in a product or a service of interest.

Just as we all know how important reviews can be; we also know they are not always accurate. Not all sites post negative reviews, just as some sites exude negative venom with glee. Real estate is no different.

With Zillow now showcasing reviews along with several other general real estate websites, recommendations have become standard. Facebook has given the public a platform in which to comment on the wonderful and woeful real estate experience. Anyone wishing to sing praises or sling mud has a virtual microphone at the ready.

How much weight should these reviews be given? Well depends on who is asking. I for one, think my Zillow reviews are fabulous. I have yet to experience the sting of disapproval; when I do, I will most certainly feel differently. Reviews can be an important tool for prospective buyers and sellers in need of a professional Realtor. It can give a window into the world of recent clients, the ups, the downs and the happy ever after as well as the never ever again.

I have not yet made requests for reviews a standard part of our follow up with clients. Living in such a small town, reviews are freely given at the local grocery store, the post office, the hair salon and always at Sunday morning worship service. When our clients seek out avenues to review our service, I find myself extremely excited and read with bated breath.

With all of the socialness of social media, the freedom of speech and type, it hasn’t occurred to me to request reviews of every client. I feel certain if they approved of our services they will tell someone, and if they didn’t they will tell everyone.

Does your team request reviews? Have reviews helped you reach your goals? Do you give reviews? It is a new realm with an old twist. I assume we all get reviews, whether we know it or not!

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Whether you are buying or selling Real Estate in Beaufort South Carolina, We know Beaufort. Our little coastal town has something for everyone.





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Cherimie Crane
Cherimie Crane & Associates - Beaufort, SC


I agree. I must say, I enjoy giving positive reviews. I am not necessarily sugary sweet, but if I have a positive experience, I do not mind at all saying so:) I enjoy the opportunity to encourage other professionals!

Oct 10, 2012 03:09 AM #2
Dan Hopper
Keller Williams Realty Downtown LLC - Denver, CO
Denver Realtor / Author / Advocate/Short Sale

Reviews are very important...and you must watch out for the bad reviews, too.  I really need to on board doing video reviews by some of my past clients, too.

Oct 10, 2012 03:25 AM #3
Cherimie Crane
Cherimie Crane & Associates - Beaufort, SC


Video reviews? What a fantastic idea~ I may have to borrow that one!

Oct 10, 2012 03:26 AM #4
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

good idea to know how folks feel about any services.. we check out reviews for services we purchase so we should be ready as well for reviews on us

Oct 10, 2012 03:50 AM #5
Jennifer Prestwich
Henderson, Thornton, Broomfield and Westminster - Henderson, CO
Madison & Co Properties

You know, I have begun asking for them, Cherimie.  But I'll admit it sometimes feels a little awkward.  

On the consumer side, when I am buying a product and it has both positive and negative reviews, I'll go to the negatives first.  What I am looking for there are patterns of complaint - does the same issue come up again and again?  If not, you can usually tell if the complaints are one-time issues, or if the complainer is simply a grump.

Oct 10, 2012 06:18 AM #6
Liz Wallace
Century 21 Sherlock Homes - Rockville Centre, NY
Broker C21 Sherlock Homes, Rockville Centre, LI, N

I own a Century 21 office and Corporate sends out surveys to clients after the deal has closed.  Those reviews are very important to us.  We have been one of the few Nassau County offices that is a pinnacle quality service office.  It's huge for us, it means those clients would use us again and would recommend us. 

Oct 10, 2012 06:42 AM #7
Ritu Desai
Samson Properties - Ashburn, VA
Virginia Realtor-Fairfax/Loudoun/PW-703-625-4949

Chermine, I have got a few on Zillow but  15 -18 on LinkedIn which is larger part of my business. I think reveiws are  part of our growing internet generation where people socialize online more than personal level.

Oct 10, 2012 10:58 PM #8
Robert Rauf
HomeBridge Financial Services (NJ) - Toms River, NJ

I dont ask as often as I should... But often it is the unsolicited review that is the best one... and the one that makes your day!

Even bad reviews can help you pick a service/place/agent.... I recently had a horrible hotel experience with a Day's Inn we stayed at for a College visit.. .so after that I started reading reviews and I picked the next one (a best western) partially because they addressed every Bad review in a very professional way.

  It isn't always how well you do when things go 'right' --- it is how you shine when things blow up!  that is the difference between a professional in any business and someone just going through the motions.

Oct 11, 2012 12:07 AM #9
Tanya Nouwens
RE/MAX ROYAL (JORDAN) INC. / Tanya Nouwens Inc. www.readysetsold.ca - Montreal West Island, QC
Montreal Real Estate Broker & Stager
I see a difference between testimonials and reviews. A testimonial can be an informal email sent to me by a client, and I will often ask them if I can use their words as a testimonial in my marketing (outlining which words I will be using, of course). I have a more formal process for reviews as part of my Quality Service Certification. After a transaction closes, a third-party company sends a survey by email (or mail if necessary) to my buyer or seller and asks for specific feedback and ratings on my service. These are stored on-line and are available for consumers to review. Just this month, RE/MAX suggested in its newsletter that we all sign up to Yelp. I haven't gone there yet, but I'm thinking about it.
Oct 11, 2012 11:06 PM #10
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