How to sell a house that did not sell previously
When selling a house, it is important to weigh the factors that could lead, or may have led, to an expired listing. Most often, the key factor is “an improper pricing strategy”.
You can tell a house is improperly priced by looking at the prices of similar houses that have sold recently. Tim Lorenz can help you with this through an accurate market analysis to assess the current value of your property. If you are still committed to selling, it is time to reconsider the factors of communication, price, condition and marketing.
Communication is essential between agent and seller. Without this, the sale will take much longer causing both time and money to be lost. Tim can help reduce the selling period by simple suggestions to make a house more presentable and appealing to the buyer. Just ask him to help you see things from a buyer’s perspective.
The price should be set according to market price, competition and condition. It would not be usual to place a home price below expired or languishing listings because they were probably priced too high. In the end, it will mean a more expedient listing period, ultimately saving you money.
It is important when selling a house to have it in like - new condition. This may mean a few cost effective home improvements, however, in the end, these houses sell much more quickly. If you stage the home and or hire a professional home staging company you will see positive results.
Marketing is the seller’s way of getting the word out. Placing a listing in the Multiple Listing Service, personalized flyers, and advertising are some of the necessary techniques of marketing. Tim Lorenz goes beyond this limited passive approach. Tim has demonstrated that active phone calling throughout the community in search of buyers is the single most effective marketing tool around.