I remember working in a place as a teenager that had a sign on the wall that said, "The customer is always right!" I have always believed that is true. Top service is what the client deserves in every case. We need to be flexible enough to work for our clients in a way that is satisfactory to them. We must remember that their interests come first ahead of our own.
I was taught from my youth to go the "extra mile." Service is more than filling needs, in my opinion, it requires caring, knowledge, preparation, responsibility, dependability, experience, loyalty and much more. We also need to be kind, sincere and understanding. We need to be there for them.
One of the reasons I went to work at ERA Realty Center is the broker's statement, "I don't want any agents with $ signs in their eyes. If you give good, hard, honest service, then the dollars will follow." That was similar to what my dad, who was a real estate broker for many years, had told me; so I hung my license at ERA.
My dad had taught me that you must treat everyone with honesty and integrity and work hard. He said the word would get out, and satisfied clients would refer me to others. Most of my business now is from referrals, so it works! Good advice, Dad! Thank you! My dad has passed on to a better world, but his advice to REALTORS or anyone in business is excellent and stands proven.
Every client deserves a listening ear. Communication is key. How else can you learn what they want and know what their goals are? Listen and learn. Act and please. Build a rapport with them that allows them to be comfortable and to communicate their feelings and desires. Put them first.
We must make sure clients are aware of the real estate that is available that matches their needs by using all of the technology available as well as our own efforts. We want to make sure the clients know of every home or property that matches their criteria and that they learn of new properties immediately as they come on the market.
Negotiating skills are valuable and necessary. You must negotiate on your clients' behalf, so training and experience are necessary tools.
It's important to inform them clients about all the details of the transaction and the process. Tell them what you are doing for them and why it needs to be done. Some do not understand the real estate language. What seems simple to an agent may be like a foreign language to a buyer or seller. We are like real estate educators for our clients.
As the title exclaims, "It's All About The Client!"