Use Coupons on Your Facebook Real Estate Business Page if you want to increase your consumer interaction!
GEEKY 2.0, the new and improved IMSD course, has launched! Things kicked off with the Facebook for Personal Use class and Facebook for Business and Brand Building class. During the Facebook for Business and Brand Building class, IMSD Trainer - Chad Hyams shared some information about Facebook that most agents on the call didn't realize.
Chad brought up consumer interaction. He covered how and why consumers will interact with you or your business on Facebook. Your business page 'fans' (not friends) need to receive useful information as well as a reason to interact. The more they interact, the more value they see in your page and will continue to come back. There were 3 main reasons that someone would visit your business page:
- Coupons. WHAT?? Yes that's right, Use Coupons on Your Facebook Real Estate Business Page. It is the number one reason that a consumer will come to your business page. People love a good deal. Give them one they see value in and they will continue to interact with your business.
-For Example, you could offer a discount on a home inspection or have one of your vendors offer a
home maintenance service discount.
- To 'like' and comment on your page's activity .
- Learn about new products. On a real estate business page, your new products are your listings.
Watch this super short clip so you can hear Chad Hyams explain these 3 drivers for consumer interaction
Chad recommending that you Use Coupons on Your Facebook Real Estate Business Page is just one of the many ideas shared by IMSD!