Why Google Plus? It's Better Overall For Business Than Facebook

By
Education & Training with MarQeteer

Google Plus logoWhen Google Plus was introduced just a few short months ago, it was initially greeted with eyerolls and "here we go again" from many business professionals.

"I don't have time for it."

"I have more social media platforms than I can keep up with already!"

These are some of the typical initial reactions, but Google added something very compelling and valuable to the mix.  It all started when the proposed merger of Google and Facebook fizzled last year.  Google had already failed twice (remember Google Wave and Google Buzz?) in their attempts at a valid social media platform, and the truth is that Google is to social media what Bing is to search engines.

Facebook is the social media "top dog."

So why even bother with Google Plus?

Because Google has integrated it into their search engine algorithm.  Simply put, having an active presence on Google Plus will help you improve your search engine ranking and online visibility if you do it right.  Your Google Plus business listing (which is slowly replacing Google Places) is now intimately tied to your website, and businesses using this platform will get extra love from Google in their search algorithm resulting in better potential ranking over time than businesses who don't use it.

I say "potential" ranking because it won't help you much if you're not using it as an active social media resource. There are several reasons that Google Plus is more valuable for your business than Facebook:

1) Your Google Plus profile is replacing your Google Places listing.

2) Your Google Plus profile gives you extra SEO/search engine mojo you can't get from Facebook and other social media.

3) Google AuthorRank allows you another way to link your Google Plus profile to your business website.

For the full scoop and a more thorough explanation, read my full article on Marqeteer.com.

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Show All Comments
Rainer
234,847
David Grbich
Realty One Group - www.FindCARealEstate.com - San Juan Capistrano, CA
Orange County Real Estate - 949-500-0484

Hi Mark - G+ is great for SEO. Many agents have not caught to this yet (they have on AR) leaving a major competitive advantage for those that have embraced it. Regards Dave

Oct 18, 2012 12:58 AM #1
Rainmaker
94,295
Dan Mincher, CCIM
The Vollman Company, Inc. - Sacramento, CA
Sacramento Commercial Real Estate

Great info.  I had no idea about the bump in search engine exposure.  I guess it's time to relocate my Google+ password and add more than 3 connections.  Thanks!

Oct 18, 2012 12:59 AM #2
Rainer
190,788
Corey Lee Miner
Keller Williams Salt Lake City - Salt Lake City, UT

Great info.  I had not given a thought to the SEO in regards to Google +.  

Oct 18, 2012 01:38 AM #3
Rainmaker
75,256
Mark Boyd
MarQeteer - Lancaster, PA

David, Dan and Corey,

Thank you for your time and for your input!  Google had to create a "compelling reason" for people/businesses to use Google Plus.  I don't know that it will overtake Facebook completely, but the SEO side of the equation sure makes it a better fit for businesses.  I was extremely skeptical after Google Wave and Google Buzz, but I do think Google Plus is much more logical and user-friendly...and the SEO factor makes it worth the time:)

Have a great day!

Mark

Oct 18, 2012 01:49 AM #4
Rainmaker
75,256
Mark Boyd
MarQeteer - Lancaster, PA

...and David, you're absolutely spot on!  Those who have embrace it already have a great head start!

Oct 18, 2012 01:50 AM #5
Ambassador
4,340,034
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Mark- it makes sense when you think about it. I'm on it but will bump up my time and interaction on it.

Featured in Bananatude.

bananatude

Oct 18, 2012 01:55 AM #6
Rainmaker
75,256
Mark Boyd
MarQeteer - Lancaster, PA

Kathy,

Thank you for your time and input, too:)  I LOVE the Bananatude picture, by the way!  You don't have to spend endless hours on Google Plus, but the important thing is to set up your account, be consistently active on it (at least a couple of new posts per week, but the more the merrier), and take advantage of Google AuthorRank to help tie things together.

I hope it works well for you:)

Cheers,

Mark

Oct 18, 2012 02:03 AM #7
Rainmaker
647,293
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

Mark, this is really great information.  I will look into this immediately.

Oct 18, 2012 09:39 AM #8
Rainmaker
75,256
Mark Boyd
MarQeteer - Lancaster, PA

Thank you, Kathy:)  I hope you find this info helpful in your business SEO efforts.  It's not a magic pill (nothing is) but the thing I love about SEO is that there's a lot of simple, sensible solutions that allow us to manage the factors in the search engine algorithms that we can manage and positively influence those that are out of our immediate control.

Cheers!

Mark

Oct 18, 2012 11:28 AM #9
Rainer
14,753
Olga Vasquez
Park Regency - Granada Hills, CA
Olgasells

Mark: Thank you for your tips.

Oct 18, 2012 05:59 PM #10
Rainmaker
75,256
Mark Boyd
MarQeteer - Lancaster, PA

You're quite welcome, Olga!  Thank you for stopping by:)

Oct 18, 2012 09:58 PM #11
Rainmaker
444,306
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

I'm a fan of G+ too! I keep telling people it is GOOGLE plus.... 

Dec 03, 2012 09:24 AM #12
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