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Breaking into a New Real Estate Market

Real Estate Agent with Century 21 First Choice

My wife and I decided to move from North Myrtle Beach to Rock Hill, South Carolina to be closer to our children and grandchildren.  I knew breaking into a new real estate market would be difficult but I never expected it to take an entire year to get established. It was very depressing after having been successful to suddenly not being able to make a sale. I tried online marketing, mailings and other advertising to no avail it seems. Then all of a sudden, it started to pay off am now some days it seems there are not enough hours in the day. I am not complaining though, instead I am very thankful and hope it continues.


Mona Gersky
MoonDancer Realty, Dillsboro,NC - Sylva, NC
GRI,IMSD-Taking the mystery out of real estate.

Hi Jesse, That's great news since as you know the more popular you become in real estate, the more likely you'll be in a position to refer business out to your folks moving into other areas...you know, like the mountains of Western North Carolina!  ;-D

Oct 19, 2012 10:45 PM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Jesse, long distance moves are never easy but with Real Estate business, it's even tougher!! Glad to hear your hard work paid off!!

Oct 19, 2012 10:50 PM
Fernando Herboso - Associate Broker MD, & VA
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Perseverance always pays when you are in sales.. great job Jesse!

Oct 19, 2012 10:51 PM
Pippa Mac
Chevaux Group Realtor, The Woodlands and Spring - The Woodlands, TX
The Woodlands TX Real Estate

Great Jesse!   My blogging efforts with AR have paid off big time!   Unfortunately I did back off for about a year but when I started getting calls on my blogs from a few years ago I have JUMPED back in!   pippa

Oct 19, 2012 11:03 PM
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

Jesse - I can't imagine what it would be like for an experienced agent to move to a new area.  So much of this business is about relationships and track record in a local area.  It must have been very frustrating, but I am sure that it took time to learn the new area.  Print advertising has the worst return on investment according to my records.  Mailings take about a year to have an impact, if you do them every month.  The highest return on investment is through Internet sites and capturing e-mail addresses for mass permission e-mails.  It takes time to collect those e-mail addresses in a new area.  Glad to hear you are doing well now.

Oct 19, 2012 11:15 PM
Tracy Oliva
West USA Realty - Arizona - Fountain Hills, AZ
The Oliva Team Arizona Agents

Jesse it sounds like your are on the right track,  keep it up and good luck to you with your business,  E

Oct 19, 2012 11:37 PM
David Grbich
Realty One Group - www.FindCARealEstate.com - San Juan Capistrano, CA
Orange County Real Estate - 949-500-0484

Hi Jesse - glad to hear that you are finally doing well and keep the momentum going! Regards Dave

Oct 19, 2012 11:52 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

This post reminded me of the Tortoise who won the race...slow and sure..steady as she goes and then...the finish line

Oct 20, 2012 12:01 AM
Maria Morton
Platinum Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

Jesse, I'm glad that things picked up for you. Congratulations on making it through the first year!


Oct 20, 2012 12:03 AM
Gloria Laughton Allston

Hi Jesse, change is not easy but glad you hung in there.

Oct 20, 2012 12:10 AM
Arizona Home Group RE/MAX Excalibur
The Arizona Home Group - Scottsdale, AZ

Sounds like you had a lot going on...a relocation AND business redevelopment.  Congratulations on sticking with it and best of luck as your business continues to grow!

Oct 20, 2012 12:37 AM
Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I would advise to start a local radio show to become the source for real estate. Instant credibility and it pays off

Oct 20, 2012 12:57 AM
Kevin Franklin
Keller Williams of Central PA East - Lancaster, PA

I have also moved 40+ miles away from my Primary Market Area in my real estate lifetime. It does take awhile to get the lay of the land !!!

Oct 20, 2012 01:02 AM
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

Good for you -- sorry things ere so tough --- but happy to hear they are better now. All the best.

Oct 20, 2012 02:34 AM
Bryan Robertson
Los Altos, CA

It's always hard getting started but a good business person can thrive anywhere.  Good job getting back on track.

Oct 20, 2012 02:39 AM
Brian Park
Park Realty Investments - Murray, UT

I have had agents move to a new area mostly because a spouse was transferred or promoted and would get a call asking for advice. Most, when they focused on the now business were up and running again in 3 to 4 months. The only ones that had a real problem were those that transferred into a poor marketplace and coming from a decent marketplace they went into shell shock. In those cases I suggested adding investing and that activity increased income. However in one case I told her to move, the sales market and investing were pathetic and the husband didn't like his old job and the new position was even worse so I told them to quit and come home. Thank goodness that turned out to be good advice.

Oct 20, 2012 05:29 AM
Iris Stuart
none - Santa Rosa, CA

Jesse, I'm glad to hear it's beginning to pay off.  I'm about to move 500 miles away and I'm a little nervous but also excited.  Best wishes to you!

Oct 20, 2012 11:42 AM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Jesse, if it only took you one year to break into a new market, consider yourself to be fortunate.  It is a very difficult thing to do.  I tried to do the same thing when I moved from the Cleveland market, where I was very successful, to the Fort Worth/Dallas market... where I, of course, was a total unknown.  It took me several years to get to the point where I was before I changed markets.

Oct 20, 2012 12:07 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Jesse - I'm glad it has worked out for you and that you're starting to see results.

Oct 20, 2012 03:35 PM
Nancy Milton Holtzscher
RE/MAX Alliance in St.Louis' Illinois suburbs - Edwardsville, IL
Edwardsville/Glen Carbon, Illinois Broker, REALTOR

Jesse -- Are there one or two things you can point to that made the breakthrough happen for you? Thanks and good luck!

Oct 20, 2012 10:41 PM