I am in the process of taking on a listing that has already been on the market for over two years. The price now is 75% of what the original asking price was.
In this town, with it being 65% retirees, when Custom Homes are Built, they are built to the owner's wants and needs. They built this home, like this, for a reason or reasons. I have to find out everything I can about the nomenclature of this home.
Often times when I look at the remarks section of the MLS, I see a generic pattern of descriptions. When a Buyer looks online at the many homes available, seeing these descrptions, usually leaves many of these homes in obscurity.
The buyers may even like the home as they search, but, more often than not, they'll forget which one in particular, was one of the standouts.
Taking on a Listing that has been on the Market for some time is one of the things, I like to do. It's a challenge that needs to be taken by the horns and needs resolution.
That is why I TALK to the Homeowners at great length. If I have to spend an hour or more with them to get the "Inside" story, I will. Finding out the reasons why they built this home, this way, helps me begin to get the feeling of what they visioned in terms of their wants and needs. Walking the home and the grounds and listening to what they are saying also helps me determine how to describe this home to its next Buyer.
Generic descriptions are generally discounted.
A new perspective with a fresh outlook will decide this homes future.
Get into it.... Feel it... Listen to it... Then describe it!
That next buyer may be reading, and feeling, the very same thing I picked up on, by listening to the current owner, by walking the home and and getting the sense and feeling of spirit of that home. If I do it right, then that feeling can be conveyed to the next owner and that connection just might be made.
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