Luxury Real Estate Website Design: Active Rain Success Story

Services for Real Estate Pros with Napa Consultants

Successful luxury real estate website design must tell a captivating story about the homes you represent and it must also romanticize the marketplace in which you work.  This is particularly true about single property websites.  Here is a story within a story of the production of successful single property website.

We got a glimpse of quality online professional networking at its best on Active Rain, which is one of our distribution channel for the LOL Blog. “AR” is the largest online professional platform exclusively for real estate related professionals.   

Gayle Rich-Boxman, a fellow AR member (and LOL member) in Oregon, reached out to us with a special request.  She and her husband Larry were getting ready to put their own home on the market. Their exquisite lakeside estate is on Fishhawk Lake, which is a private, lake community about 1.5 hours drive from Portland International Airport. Gayle asked if we could help her create a marketing strategy just for this property. 

Although, our primary work is developing luxury real estate brand strategy for agents and independent brokerage firms who are bent on gaining or sustaining market leadership, we decided to make an exception, for Gayle.  When we flew out to meet the couple we became instant friends. 

They invited us to stay at the their home and experience their fabulous lakeside lifestyle first-hand.  During our visit we hatched the marketing strategy and the marketing plan. The strategy included developing a state-of-the art, mobile-enabled single property website that we share with you here in this post. (Click on the link below to view the website).

Shortly after our visit Gayle invited several other friends that she met on AR for a retreat at her home. Debb Janes created a video that was mostly shot on Gayle and Larry’s electric-powered pontoon. Kris Ginsberg took some wonderful photos for the website, video and the property brochure.  With our art direction and supervision our Napa Consultants’ web design team went to work to create the site, incorporating all of the contributed components. 

The site just launched and was immediately well received. The camaraderie and sense of community was heightened between network members who participated in the production of the site and have all become friends in the process.

Remember to tell a captivating story with your luxury real estate website design and also romanticize your marketplace.  Do not be afraid to reach out and get input from others who can also help you tell the story.



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Written by Ron & Alexandra Seigel-




ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

Alexandra/Ron, I hadn't read about your visit, but did read about Kristine's from her blog post and stunning photos.You did an exceptional job and you ARE the luxury marketing team!

Oct 23, 2012 11:37 PM #20
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Saw Gayle's post and had to pop by for a read here too...well done~! I am sure it will be sold asap!!!

Oct 24, 2012 12:35 AM #21
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Thank you.  You are a joy and a delight to work with.  And we are delighted to have an evolving friendship with you and Larry, and also thank you for adding Debb and Kristine to our lives.  They are both great ladies.


Thank you, thank you.  The product, the home and the setting, is magnificient.  The people who live in it, are also wonderful.  Debb is amazing in her video skills, Kristine gave us wonderful pictures, and well there you have it.  Thank you for the suggest.  I really wanted this post featured Gayle's behalf.


Thank you for the suggest, wonderful people = wonderful result.


We are in agreement, and thanks for sharing your pictures.  The ones with the mist is breathtaking, and thank you for your great comments.


Thanks for the suggest, we appreciate it.  You were an absolute delight to work with, and your voice is beautiful and perfect for the narration of that video.


The best part is becoming friends.


They must be very busy.


Thank you, and it seems to me that masterpieces are easier when you have a great team, and we are appreciate of each and every one of them.


Yes, you can, it is definitely much better than California and New York.


Truly, it the beautiful inside and outside people that made it that way.  Thank you


I know that there are many products out there.  We use software as a platform, and we customize everything we do to suit the marketplace, and all the content is original and not templated.  That dog is a beauty and is very special to Gayle and Larry, and the raccoon is adorable.

Larry and Sheila,

Thank your for your kind words, as you are in my mind the experts of Nassau/Suffolk


Thanks for those kind words, and we think it will too.



Oct 24, 2012 01:55 AM #22
Pippa Mac
Chevaux Group Realtor, The Woodlands and Spring - The Woodlands, TX
The Woodlands TX Real Estate

Wow,  I can't wait to see the video.  The first picture is captivating in itself!   pippa

Oct 26, 2012 02:37 AM #23
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Thank you, the video was done by Debb Janes, and she is an artist and has a voice suited for narration.  A

Oct 26, 2012 02:43 AM #24
Michael Blue
Home Smart Realty West - Encinitas, CA
REALTOR - 760-889-8877, Encinitas/Carlsbad
Well you certainly have romanced us with this website! When you want to look at every page read every word and look at every detail you know you've done a great job! Congratulations. There was one item that puzzled me, while enjoying the website I kept thinking, why would she move? I imagine that is another example of how successful and enticing this website is for the buyers in the market. And I truly believe Debb should lend her voice to professional endeavors, TV and radio advertising perhaps?
Oct 26, 2012 03:07 AM #25
Jon Karlen
Finish Line Realty - Shelbyville & Louisville Ky Real Estate - Shelbyville, KY
Louisville & Shelbyville Kentucky real estate

Great story!  Being able to tell a good story is very important in any marketing.  You have to get persons wanting to be there. :)

Oct 26, 2012 03:50 AM #26
Sandy Williams
eXp Realty, - Sarasota, FL

Beautiful work! 

Oct 26, 2012 04:58 AM #28
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Alexandra and Ron what an excellent job, it is so nice when a collaboration works out.   You also had a wonderful property to work with.  Congrats!

Oct 26, 2012 06:49 AM #29
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

So happy to see the two shine so brightly that you deserve one attached to your posts on a much more frequent basis. :) 

Oct 26, 2012 07:04 AM #30
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Rob and Alexandra:

How could the website not be a big hit with Kristine's fabulous photos and Debb's video and your design.  Kristine's photos make you feel like you are there.

Oct 26, 2012 09:55 AM #31
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Ron & Alexandra, a wonderful presentation that aptly describes this home and living style.  It draws the buyer in and no doubt will sell quickly...great collaboration for sure.

Oct 26, 2012 10:12 AM #32
Mitchell J Hall
The Corcoran Group - Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

Stunning! Alexandra, Luxury marketing from the best. I remember Kris's fabulous blog about their wonderful vacation at Gayle's lake home. You and Ron know luxury marketing. My only question and it's non of my business but buyers always ask... is Why is Gayle selling? 

Oct 26, 2012 11:05 AM #33
Ed & Tracy Oliva
West USA Realty - Arizona - Fountain Hills, AZ
The Oliva Team Arizona Agents

WOW!!!! Great post keep up the good work and good luck with your business in 2012/2013,  E

Oct 26, 2012 11:20 PM #34
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

What a great house. .  . that is actually my dream home for retirement..

you did a magnificent job! 

Oct 26, 2012 11:28 PM #35
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Ron & Alexandra- I have to apologize for showing up so late (actually I had a senior moment, thought I'd already commented on this great post).  I saw the video on Debb's post and saw what true quality marketing is.  You are the team professionals  needs to turn to if they are interested in providing innovative, quality marketing. 

Oct 27, 2012 12:23 AM #36
Maria Morton
Chartwell Kansas City Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

The site is perfect, Ron & Alexandra. High quality photos and the option to delve more deeply into the details of a luxury home for sale is a critical part of marketing high end homes. The mobile site meets these qualifications exceptionally well. 

Oct 27, 2012 01:22 AM #37
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Beautiful.  Great job..Thanks for sharing.

Oct 27, 2012 06:20 AM #38
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Thank you, we feel that every property should be romanced because someone can fall in love with it. We appreciate your comments and participation.


Thanks well said, and the right person will show up, we are certain of that.


Thank you.


Thanks and we apprciate your kind words.  It is good to hear from you again.


We love shining in great company, such as yours, Gale and Kristine.


Indeed, we are a great team, and we have become great friends.


Thank you, we are all keeping fingers crossed and we are certain of a positive outcome.


Gayle will be continuing selling Fishhaw Lake, and she and her husband are moving closer to his work, so that his commute is not so long, and they can spend more time together, which is very important, as they see it.

Liz and Tracy,

Thank you and we wish you continued success in all you do.


Please let Gayle know, if you are ready to buy it.  It is a stunning house.


Thank you for your accolades, and we all appreciate it. We are so pleased to have worked with all of them.


Ah yes, there is so much mobile traffic these days, we all have to adapt.


Thanks for stopping by, we appreciate it.  A

Oct 27, 2012 06:44 AM #39
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

R&A~I just Google+'d this and saw the STAR!!!  About time. Anyway, to add to being closer to Larry's work, the primary reason is to be debt-free to create freedom for Larry's future endeavors in his work world. Anyone can understand how important THAT one is, right?

Once again, thank you for doing such a stellar job. I still am getting comments on it about how well done it was and chuckles about the raccoon photo as my "profile". (I sure got lucky with that shot!)


Oct 27, 2012 08:21 AM #40
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