Twitter can be a tricky system to get the hang of. Trust me – I’ve been there. But throughout my time as a real estate virtual assistant, I have helped many real estate agents reach their Twitter potential using the latest tips, tricks and techniques. One of the main goals of any social networking platform is to be noticed, right? Whether we are promoting are website, blog or new office space, we want our posts to be seen and we want to get results. So, how do we get noticed? How do we stand out from the rest? Take a look at these five tips and decide if your Twitter page meaures up!
Professionalism: First and foremost, is your profile professional? Does it get your message across not only with its tweeting content but with its photo, background and description as well? When creating your username, try to avoid special characters like dashes or underscores and stick to letters, numbers (if needed) and spaces. The most surefire way to make sure you profile is recognized, distinguishable and memorable, is to create a username that is simple and as close to your name or business name as possible.
Stand Out: Twitter is a simple social net platform. You have a page, username and your tweets can only be 140 characters long. With that said, you still want to find ways to stand out from the crowd. So how can you achieve this? Well, scroll through your Twitter feed and look at what other people are tweeting. Since 140 characters isn’t much, most Twitter users use close to the entire character count to send their message. To be a little different, try not to use the 140-character limit. Keep your tweets short – and maybe a little mysterious. This is a great way to branch out in the Twittersphere and get people interested in what you have to say.
Get the Message Across: Have you ever heard of the “double tweet?” I’ll explain. A double tweet is when you use two tweets instead of one to get your message out. Use the first tweet as something short and simple – the attention grabber – and follow it up with an “action tweet” – or the part you actually want people to see.
Consistency: Consistency goes beyond just making sure you post to your social media platforms daily. It also means giving your followers something they can depend on or look forward to. I’ll give you a real life example. As real estate virtual assistants, we use our Facebook page to promote many of the wonderful things we do for our clients. One of the things we love to showcase are our clients’ blogs. Every Friday, we post what we like to call a “Friday Feature.” It’s a short post inviting fans to read a blog post we wrote over the past week. We do this every Friday – no questions asked. Take this idea to your Twitter account and start posting a question, quote, tip or interesting fact everyday – every other day – or once a week. Your followers will start looking forward to this and visit your page more often.
Post Something True: Of course you are always tweeting things that are true. But what I mean is, start tweeting things that come from you, and not just an article you found on the internet. While articles are timely, interesting and informative, sometimes it’s more beneficial to tweet information that comes straight from you. It can be something as simple as “home sales are up in November!” or “Money-making upgrades: kitchen, bathroom, basement.” Sometimes we spend too much time scouring the web for info to post, when the best topics are things we already know. Remember to use hashtags!
For some of us, Twitter is an exciting and fun way to make use of our social media efforts. For others, it can be a challenging piece of the social media puzzle. It’s a hard routine to perfect, but with these tips and a real estate virtual assistant on your side, you are sure to see results (but remember it takes time!).
Have a great day!
Copywriting & Social Media Specialist