The SOI Reality Show FAQ's

By
Education & Training with Sell with Soul

As regular readers of my blog know, I'm getting ready to launch the first-ever-in-the-history-of-real-estate SOI* Reality Show. Because this has never been done before, I've had a lot of questions from interested agents soiabout the structure, process and expectations.

How is your program different from the other referral-based programs out there?

The primary difference between my SOI philosophy and that of the other relationship-based prospecting programs is that I show you how to attract business to you, without ever asking for it. Systematically prospecting to the people you know with outright requests for referrals is uncomfortable for many agents (myself included) and is actually counterproductive to your ultimate goal of becoming your SOI's favorite real estate agent.

You advise taking your SOI to lunch....
... but I really don't want to go to lunch with most of the people I know. Do I have to?

NO! Only go to lunch with people you want to go to lunch with! That may be a very small percentage of the people in your SOI. My "take-to-lunch" list has maybe 25 names on it, but my entire SOI is much larger than that. There are two groups in your SOI - the people in your social network, and "everyone else." Your prospecting strategies are different for each.

You advise taking your SOI to lunch...
... but not to talk about real estate. So, what do I talk about?

It's a fine line between sharing your excitement over your career and giving your friends a sales pitch. Excitement is good; a sales pitch is bad! Yes, you want your friends to support your real estate career, but you don't want to put them on the spot or make them feel uncomfortable. Talking about your career without a hint of a sales pitch isn't rocket science, but for many agents it may take a little practice to unlearn old habits and learn new ones.  Don't worry; this will be a topic of much discussion during the program and it will come naturally to you very quickly, I promise.

What should I expect to accomplish from the SOI Reality Show?

If you commit to and complete the 12-week program, you will have laid the foundation for a successful career based the strength of the personal relationships in your life. You will be the agent of choice among your friends and will be referred to your friends' friends on a regular basis. You will be comfortable meeting new people and will know how to inspire them to care about you and your real estate business. You will have a plan in place to stay in touch with your social network, as well as those with whom you don't socialize, but who know you and know that you sell real estate.

In short, in addition to meeting our goal of having an SOI of at least 100 people by the end of the program, you will have developed the knowledge, skills and habits necessary to implement and maintain an effective SOI business model, for life.

All of the Sell with Soul products and services are 100% satisfaction guaranteed. If this program does not meet your expectations for any reason, just let us know. We will promptly refund your money.

How much time will I have to devote to this?

The time commitment required for the SOI Reality Show is completely up to you. However, the first month will be a bit labor intensive as we put the building blocks in place. We'll have 4 projects to complete which will require some focus and dedication. After that, you'll probably spend a few hours a week on the program. If you'd like to get started early, contact me and I'll get you going.

Can you give me an idea of what the program looks like?

Absolutely! Below is a preliminary syllabus for the first month of the program. Detailed explanations of your assignments will be provided via the Reality Show Blog Forum and email, as will the daily journal of my SOI activities and outcomes. We'll also hold weekly live teleconferences which will be recorded in case you can't attend. Occasionally we'll have a guest speaker in a separate teleconference.

Below is a rough outline of the first month, which will be the most structured part of the program. Starting in April, we'll be done with the nuts & bolts and will really focus on the "Seduction of Your SOI;" that is, getting us out there reconnecting with our friends and making new ones. The Seduction portion of the program lasts eight weeks, at the end of which, you'll have developed lifelong SOI habits that will carry you thru the rest of your career.

March 1 - March 7

                Welcome & Overview
                Purchase your SOI Supplies
                Order new business cards, if needed (count on it)
                Create your database (or clean up the one you have)
                Choose a Contact Management System
                Make five SOI contacts
                Get help, if needed, for data entry            

March 8 - March 15

                Group your contacts
                Enter contacts into system
                Start writing your reconnection letter
                Make five SOI contacts

March 16 - March 23

                Finish letter and send it out
                Celebrate! This is a huge accomplishment!
                Make five SOI contacts

March 24 - March 31

                Create your SOI Business plan
                Set your SOI goals
                Begin the Seduction!

 

What if I'm new to town or have a small SOI? Will this program work for me?

Yes! There are two general, overall activities in an effective SOI campaign. The first is reconnecting with the people you already know. If you don't know anyone, then you won't have to do much of this yet. The second is meeting new people. This program focuses equally on both.

Is The SOI Reality Show Right for Me?

Yes, no, maybe.

It's definitely not right for everyone.  

•·         If your other prospecting methods are working fine for you and you're happy with them, or 
•·         If you feel strongly that business and pleasure should be kept separate, or
•·         If you don't want to meet new people, or
•·         If you enjoy prospecting for new clients more than serving the ones you have, or
•·         If you truly aren't excited about an SOI business model...

Then this program is not right for you.

However,

•·         If you've tried traditional prospecting and it didn't work for you, and/or
•·         If you've tried traditional prospecting and hated it, and/or
•·         If you're an introvert and hate the idea of pestering people, and/or
•·         If you enjoy having a social life, but you don't seem to have time for it, and/or
•·         You love selling real estate, and/or
•·         You are Very Good at your job, and/or
•·         You're excited about an SOI business model...

The SOI Reality Show will change your life.

Will the program be customized for me?

Yes... and no.

Let's start with the "no." The SOI Reality Show is a group effort and therefore, not a one-on-one mentoring program. Although I will be available via the blog forum, please know that I intend to be selling some serious real estate and will be very busy! Yippee!

But... also... yes. This program WILL be customized for you if you want it to be.  All you have to do is take my ideas, suggestions and assignments and make them yours.

sws

*SOI = Sphere of Influence = People Who Know You

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The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! 
(True Story)
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Rainer
35,290
Rob Baldwin
US ECO-GREEN REAL ESTATE INC. - Santa Clarita, CA
REALTOR, Santa Clarita
Jennifer, I have not touched base with my SOI in a long time (9-10 months) will the reconect letter cover that.
Jan 23, 2008 07:06 PM #1
Rainmaker
484,257
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul
Absolutely. 9-10 months isn't that bad; hopefully you haven't lost too much business in that time frame. What's the last thing you did?
Jan 23, 2008 07:30 PM #2
Anonymous
Carin Zimmer

Hey Jennifer...I'm so happy to have found you!  I actually discovered sellwithsoul via an article from Realty Times several weeks ago. Since then I've discovered Active Rain. (haven't even joined yet...yes, I'm REALLY a newbie!)  Actually, I've had my license 3 1/2 years, but due to the fact I've been taking care of my dad-in-law off and on the last few years, let's just say I've been a bit distracted.  Two months ago, dad moved and fortunately is finally adjusting to his new environment in a gloriously beautiful assisted living home.  Oh, and here's the other thing--since getting my license I've yet to complete one transaction and I'm in the process of looking for a new broker as well.  So now my life begins in new ways in '08. I love your real and genuine writing and I'm happy you've made it safely to Colorado, puppies, dogs, et al..:-)  Thanks.

Jan 24, 2008 09:46 AM #3
Rainer
13,713
Ronda Jones
Ricki Eichler Real Estate, LLC - Mico, TX
Realtor, Mico, TX

Hi Jennifer!

I tried to send a request to you to join the SOI reality show blog forum but I keep getting error messages from Active Rain :(  I'm planning to join the show (and I have a $60 credit to your store to use thanks to the scavenger hunt - yahoo!!!) but I just paid for all my real estate licensing courses so just spreading out the spending a bit :)  But I'll get in before the 28th.....

 

Jan 24, 2008 11:26 AM #4
Rainmaker
484,257
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Ronda - I just sent you an invitation to the forum - hopefully it will go thru!

Carin - Yes, please join us! We can help you get that first closing...

Jan 24, 2008 12:06 PM #5
Rainer
100,122
Heather Oberhau
Prudential Fox & Roach - Newtown, PA
Bucks County Real Estate, e-PRO

Jennifer, y

Yesterday, I realized I was doing busy work instead of what I should be doing - getting out there with people.  So, I went to get my nails done. I only get them done occasionally, but I sent the girl some houses last time after she casually mentioned that she wanted to move.  We talked about the houses, my business, and then she said, "You know, Janice is getting married next month.  She'll be looking for a house soon." I told her to have Janice call me and I could start emailing her houses.

Holy crap!  This really does work! And my nails look fabulous to boot!

Jan 25, 2008 02:56 AM #6
Rainer
35,290
Rob Baldwin
US ECO-GREEN REAL ESTATE INC. - Santa Clarita, CA
REALTOR, Santa Clarita
I sent out my last news letter in June or July, that was the last touch I did.
Jan 25, 2008 03:52 AM #7
Rainmaker
484,257
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Tell ya what, Rob. Spend an hour going through your list from June and comparing it to your MLS - that is, see if anyone you mailed to has listed their house (without you!). This process motivates me like nothing else to get my SOI butt back in gear.

Now is a good time to do a Happy New Year gesture... any ideas?

Jan 25, 2008 05:19 AM #8
Rainer
62,831
Allen C. Wright
RealtyU - Aliso Viejo, CA
NS, AHS, REPS
This is like the sweat-hogs program but for your sphere ... love the concept.
Jan 25, 2008 08:36 AM #9
Rainmaker
484,257
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul
Allen - funny you should show up right now, I was just getting ready to invite you to join the private forum...
Jan 25, 2008 08:37 AM #10
Rainer
35,290
Rob Baldwin
US ECO-GREEN REAL ESTATE INC. - Santa Clarita, CA
REALTOR, Santa Clarita
OK, I will check the MLS against my mailing list. No Ideas for the New Year, I am open to any suggestions.
Jan 25, 2008 11:20 AM #11
Anonymous
Anonymous
Jennifer...I was trying to request an invitation to your first 4 weeks of the SOI Realty Show Blog Group, but when I click on your link as you suggest in the blog---it doesn't give me any place to submit my info!  Help?  Thanks!
Jan 31, 2008 10:29 AM #12
Rainmaker
484,257
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul
To the unnamed person above! I"ll send you an invitation - just give me a link to your AR profile.
Jan 31, 2008 11:30 AM #13
Rainmaker
240,481
Faith LaRosse
Springer Realty Group - Wyomissing, PA
Serving Berks, Chester & Montgomery Counties

Wow-Jennifer--do I feel really dumb!  How did I forget my name? Duh.

Faith LaRosse  http://activerain.com/faithjoy

 

Feb 02, 2008 12:01 AM #14
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