Columbus, Ohio Real Estate News 2012

Real Estate Agent with HER Realtors

HER Real Living LogoColumbus, Ohio real estate News 2012 - HER Realtors / Real Living HER

Did you know the number one real estate company in Columbus as “HER Realtors”?  Or as “Real Living HER”?    You probably knew the company as HER if you’ve been in central Ohio for any length of time.

HER RealtorsHarley E. Rouda Sr.

HER is pronounced H.E.R. The letters are  a man’s initials.  Or two men’s initials.  Harley E. Rouda Sr. who founded the company in 1956 and his son, Harley E. Rouda Jr.’s initials.   Harley E. Rouda Sr. passed away last summer.  The photo of Harley E. Rouda Sr. is from an old HER Realtors website.  

Real Living

Harley E. Rouda Jr. founded Real Living in 2002.  The Real Living brand was sold to Brookfield RPS in 2008 and  Harley Rouda Jr. has been the president of Real Living.

Brookfield RPS is selling the two US real estate franchise operations they owned,  Real Living and Prudential brands to HomeServices of America.

Harley Rouda Jr. stepped down as president of Real Living Real Estate and  is going to be running the Columbus, Dayton and Cincinnati offices again.  The companies are named Real Living HER and Real Living Realty Services for now anyway.

Today Inman News (real estate news)  referred to the real estate company in Columbus as “HER Realty.”   Just say "HER"

Columbus, Ohio real estate news


HER Realtors Timeline

HER Realtors the way we were

Real Living's Expansion Unit



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This post provided by Maureen McCabe HER Realtors*

Contact Maureen McCabe of HER Realtors* - 614.388.8249

HER Realtors  Maureen McCabe

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*Real Living HER

Information is deemed to be accurate but should be verified to your satisfaction.  Information provided herein is supplied by several sources and is subject to change without notice.  Opinions expressed are solely those of Maureen McCabe.




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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

HER has made itself an extremely good brand... Even little ole' me in Renton Washington knows that company and brand. But I didn't know about Harley Sr. and Jr. Thanks for the history lesson.

Oct 29, 2012 11:16 AM #1
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Maureen loved the history lesson and it is very interesting  and brilliant to call it "Her Realty" what a great marketing genius. After all Brookfield Prudential was smart in not messing with the name either:))

Oct 29, 2012 12:03 PM #2
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

A belated thanks Endre and Rene for the comments.

Rene HER is the biggest in our market and was the Flagship of Real Living at least in our minds here in central Ohio.

Endre I think it is HER Realtors again rather than HER Realty.  We are not cousins anymore, Endre.  I will be watching the franchises of  Real Living and Prudential as they evolve. I will always be able to say "we used to be related." 

My head was spinning back in October when this local news hit.... just as Sandy was hitting the east coast. 

Nov 15, 2012 10:52 PM #3
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Maureen McCabe

Columbus Ohio Real Estate
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