Fridays With The Farmer's Wife: The Farmer's Going Green!

Mortgage and Lending with Fairway Independent Mortgage Corp Louisiana NMLS#2289 Equal Housing Lender NMLS 69996

Now I know that title caught your eye - especially if you are personally acquainted with the Farmer!   So let me hasten to say  this has nothing to do with the environment.  Nope.  Not at all.   It has to do with color preferences.   With farm tractors, there are many color choices:

For years, the Farmer's color preference for tractors has been BLUE.  Now I won't mention the name of that brand, but suffice it to say,  it was always been his first and favorite choice.  A couple of years ago, he made the decision to purchase a brand, spanking new, BLUE tractor.  The salesman was disengaged during the process and the Farmer felt he had to push the entire transaction.  Despite un-returned phone calls and lack of information from a disinterested salesman, he still purchased the BLUE tractor.

He believed in the product even when he had lost confidence in the salesman.  However, almost immediately after the purchase, trouble began.  In and out of the repair shop for the first year.  and second years........  Hmmmmmmmmmmm....... the Farmer was now losing confidence in the product!  Blue was fast becoming his least favorite color.

But it wasn't just about the tractor.  And it wasn't just about the quality of service he was receiving.  It was also the attitude displayed by some of the employees of the company.  This was a local company with which he has done business for over 30 years.  Other than the owner, whom he rarely saw, no one seemed to care that his operation would be shut down for weeks waiting for repairs.  The Farmer, one of the most patient and low maintenance men I know, said:  "I really don't think they  want my business....".

A few months ago, while contemplating another major tractor purchase, his first inclination was to go BLUE.  He inquired several times about his options for BLUE, but the same salesman was too busy or too disinterested to help. After two weeks, he finally began to consider a new color choice. Changing brands.  It's something neither the Farmer nor I like to do.  We are loyal customers to the brands we have chosen over the years.

The Farmer began researching other options.  What a difference this time!  The new salesman was informative, engaged, and even enthusiastic about his product and with the opportunity work with a new customer.    The product actually seemed better suited to the Farmer's needs than he could have ever hoped for.  Within days, the Farmer had made his choice and none of us could believe it - the Farmer was going GREEN!



A few thoughts from a business owner's perspective......we want our clients to be loyal to us, our company, our team, our product.  But the question is this:   Are we loyal to our clients?  And if we are, what does that look like?  Do our clients know that we truly want their business?  Are we engaged with them when they are in need of our services?  During and after the sale, how do we handle challenges that can occur?

We need to remember, it is not the problems that will cost us their business and their loyalty, but rather how we handle those  problems that will make a difference.

Have you ever switched brands or companies because of a bad experience or sub-standard product? If so, could the offending company/brand done or said anything to save your business relationship with them?

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Louise G. Thaxton NMLS #69996, VA Home Loan Expert

#14 in Nation for VA Loans (Scotsman Guide)

Fairway Independent Mortgage Corp NMLS #2289

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Comments (6)

Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

  We had an "offending vendor lender" situation a while ago....everyone makes mistakes...and those can be forgiven....lies...not soooo much !

Nov 02, 2012 12:06 AM
Jeanne Dufort
Coldwell Banker Lake Country - Madison, GA
Madison and Lake Oconee GA

On my farm, its GREEN all the way.  4310 with e-hydro and 4-wheel drive and the coolest ever front end loader.

But your real point is not colors at all, but rather the service action thats behind the brand.  I strive to provide selfless and uncommonly great service in my business, not matter how large or small the transaction size.

Nov 02, 2012 12:07 AM
Fernando Herboso - Associate Broker MD, & VA
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

If color is your service, it must be preserved by leadership example . everyone else see the importance for your business sake. .losing sight of customer interaction is a recipe for failure. . 

Nov 02, 2012 12:32 AM
Louise Thaxton NMLS 69996
Fairway Independent Mortgage Corp Louisiana NMLS#2289 Equal Housing Lender - Leesville, LA
Military Mtg Specialist - 866-960-9115 VA FHA USDA

Sally and David - I totally agree - Lies - no way accepted! 

Jeanne! LOL! Wow - I love it!  and you are right, not about color - its about service!

Fernando - you nailed it - losing sight of customer interaction is a SURE recipe for failure!

Nov 02, 2012 01:52 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


This is an excellent illustration of how your husband was forced into switching loyalties.  Whoever is at the helm of "blue" is asleep at the wheel and causing disasters. A

Nov 02, 2012 02:30 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

I enjoy your blogs Louise, when I was on the farm we generally stuck with the red tractors, mostly because we felt that the green and blue ones were a too expensive and not as reliable, of course a lot of it depends on the local dealer and how they stand behind their product.

In my business the two types of tractors that we buy a lot of are trucks and computers.  In thirty years we keep going back to Toyota for their reliability, we have strayed a few times over price, but in the end it is less expensive to buy a truck that does not need repairs very often. And with computers we used to be very loyal to our Dells, but in the last few years they have been less reliable and the company has become less responsive to our concerns, and the last two computers to enter the office are not dells.

Hopefully we will continue to inspire loyalty in our clients!

Nov 29, 2012 08:51 PM