Are you positioned to generate short sale listings?

Services for Real Estate Pros

Pro Step Marketing is hosting a free webinar on short sale marketing

"Developing a Web+Print+Social Short Sale Marketing strategy to generate listings"

Wednesday, November 7, 2012 1:00PM - 2:30PM EST
(10:00AM - 11:30AM PST)

Seating is limited, so sign up today!

Realty Trac recently announced that short sales are up 33% from last year and in July Realtor Magazine quoted "The Short Sale Rush is On!". At the 5 star conference banks shared with real estate professionals that they are preferring the short sale transaction over doing REO. The recipe of perfect timing is upon us for you to build your business in the short sale niche.

Short Sales are a huge part of the real estate landscape and in this information-packed session you will receive visuals and marketing strategies on how to target market and farm for this business. You will walk away with how to build a web, offline and social media marketing plan that drives more business.

Industry, web and marketing strategist Tricia Andreassen will show you....

- How to understand the emotional mindset of the seller and how to tailor your marketing to their needs.
- Develop a website that captures quality leads and builds the relationship with the distressed seller.
- Understand why an email follow up campaign is critical to build trust with the homeowner.
- How to get ranked on the search engines so you can capture traffic and leads for this target market.
- How to implement a PR campaign to attract sellers to your expertise.
- Ideas on how to research the local market to uncover sellers in a distressed state.
- Create a print strategy campaign that will allow you to go "straight to market."
 -Maximize Facebook and learn Social Media strategies that can generate leads and sales.

You’ll leave this session with a solid plan of action to market to foreclosure clients.


See what Realtors® across the country are saying about Pro Step Marketing's Short Sale Marketing System that gets results.

Tamara Inzunza
RE/MAX Gateway
Lorton, VA

"I got found online and he said 'Come List My House' "

“They found me online through my website. The owner was on the west coast, found my site and I got the coveted
'Come list my house!' call. Thank you so much for giving me the tools so that I can be EASILY found online, and
can continue to be the help for homeowners!"


Brad Korb
RE/MAX In Action
RE/MAX Top 100

"I am getting leads organically"

"I have been using the system for 5+ years and don't recall the total cost. I have a full time team member that
works with the Pro Step Marketing system. I put my web address on all of my marketing materials which drives
traffic to the website. I am not doing any direct marketing. I am getting my leads organically. Pro Step Marketing's
SEO has gotten me great placement! I would guess that I would attribute $75,000 to $100,000 to it. It's a great system!
I recommend that you just do it!"


Shane White
The Shane T. White Team
RE/MAX Town & Country
#2 Top Team for Austin, TX

"I have gotten non-short sale listings as a result from my short sale farming efforts."

"Now I also run targeted ads to my local market and generate leads every time I run them. Not only have
I generated short sales from this system I have also targeted specific communities to farm to. As a result I have
picked up non-short sale listings in these areas."

Hear Shane's testimonial interview with Tricia Andreassen:


Michael Cohen
RE/MAX Access

"Thanks so much!"

"In 6 weeks I got 2 listings from this system!"


Kristan Cole
Keller Williams Realty, Alaska Group
Top 250 Wall Street Journal
National Educator, Speaker and Trainer
Wasilla, AK

"I really like the Pro Step Short Sale Marketing System because it is a total web strategy for short sales"

"This system has given me solid results. I have been using the website and the print campaign for over
4 years and I am positioned to help sellers. The information provided to clients as a resource is priceless to
them as they see me helping those in our community in need.” Immediately after starting the system, I got a
lead from a seller and she had no idea that she could sell her home with a short sale transaction. She qualified
for the short sale and we negotiated with the lender, found a buyer and now it’s going to closing. Most importantly
I have helped her with her situation to start fresh and improve her credit situation."


Mark Spain
The Mark Spain Team
Keller Williams Realty North Atlanta
Recently featured on 20/20 for working distressed properties

"My Short Sale Marketing Strategy brings amazing results."

"Tricia and her team has really created a system that allows me to focus on communicating with the distressed
homeowner and generating leads. My experience was that I was getting to the listing table and then the homeowner
would tell me, "I am behind on my mortgage payments." That is when I said to myself and my team. "We need a site to
get the word out to homeowners to let them know that there are multiple options to help them.

This site allows them to get the information on their terms. Remember this is not a typical listing situation.
These homeowners are embarrassed and are struggling behind the scenes. We have to get them thinking about not just
walking away and ruining their financial situation. We can help if we just can start the dialogue. This strategy
and marketing plan allows for that to happen."

View Mark's testimonial interview with Tricia Andreassen:


About Tricia Andreassen

Tricia Andreassen is well known for her infectious enthusiasm and authentic joy for life. Her extensive background in both real estate and web marketing strategy has allowed her to create massive changes in the businesses of the Realtors® she works with and earn her the title of “Web Strategist and Marketing Maven with a Motivational Message.”

Over the last 20 years, Tricia has inspired thousands of business professionals on how to finally get the results they have always wanted from their web, marketing and business strategies. From buying her first investment property at age 19, to becoming a sales manager and trainer at age 23, Tricia went on to become a National Speaker for®, and trained the entire national® sales force. Tricia has empowered thousands of people on how to create a plan to build one’s brand, one’s business and make more sales using critical marketing methods.

With an emphasis on creating a powerful partnership and synergy between web strategy, print marketing and all marketing channels including Social Media, she brings hands-on, cutting edge creative practices that can set you apart from your competitors and get amazing results. She has inspired and trained thousands of Business professionals and Realtors on how to market themselves effectively through shifting times.

For the last 10 years, Tricia has led Pro Step Marketing, the leader in web strategy for the real estate industry. Taking the guess work out of how to pull it all together, her company offers “All – In – One” turn-key web systems that include a recipe of design with strategy that showcases your target market and brand with the technology tools of automated lead follow up and lead management as well as Search Engine Optimization.

Her core message is for companies to understand how the Internet is an influential tool when working with today's consumer. With people gathering and searching for information, there is a need for true integration between traditional marketing, web marketing and social media which she calls Interfusion Marketing®.

For more information, please visit or call 866-799-9888. For information on our short sale marketing system please visit Let us help you pull all these elements together so you can focus on real estate.


Pro Step Marketing | 1251 Hwy 16 North | Denver, NC 28037
Phone: 866-799-9888 | Fax: 704-897-1939

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