What if the Sellers don't want to Stage their Home?

Real Estate Broker/Owner with Carlson Properties 325-721-2429 0528582

What if the Sellers don't want to Stage their Home?


This was a question asked by a fellow active rain member to one of my staging blogs.


This is an excellent question.


First, I welcome the opportunity to better educate the seller.  Staging is simply marketing.  The seller might not want a sign in their yard, and that is their right as the owner.  However, without a marketing strategy or with something as simple as a sign in the yard,  it is more difficult to get the word out and sell the home.  The owner has the right not to stage their home, in the same way they can choose how to market their home.  However, not marketing is the same as not selling quickly or perhaps not at all.

This is the same with staging.  Staging is marketing that attracts seller interest through visual appeal.  If one is going to prepare a car for sale, one wouldn't say, I don't agree with washing the car before selling it, would you?! Sounds silly to say I don't want to wash a car,  but yet how much more valuable is a home, and so why would seller say I don't want to stage?  I think that the seller does not understand what staging is or the motivation to sell is  missing! 


The best teaching tool is by example.  The easiest way to overcome not wanting to stage  is to show examples of before and after photos.  Another effective way is to actually preview some staged homes.

A website featuring staged homes is www.stagedhomes.com. and is a great source of before and after photos as well of staged rooms.


Here is a before and after that I staged in a previously sold home.


before bedroom


When the room is vacant, one doesn't even know for sure whether this is the living, dining, or bedroom.




Here is the room staged as the Master Bedroom:




To see more examples of staged homes, go to www.stagedhomes.com.

To see my portfolio of staged and S O L D homes, go to www.stagedhomes.com,


Barb Schwarz, Creator of the Home Staging Concept states that "The investment in Staging is always less than a price reduction!"


What if Sellers don't want to stage their home?  Staging is a choice that sellers have.  In order to have the best chance at a higher salesprice, then staging is a savvy marketing strategy to help sellers faster and for more money. 





Posted by

Staged LogoAsp Logo

Beverly Carlson,  REALTOR, GRI, ASP, IAHSP, RESA


Carlson Properties           

Abilene, Texas


To See Abilene's Staged Homes, go to www.stagedhomes.com


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Mark Loewenberg 11/02/2012 11:21 PM
Home Selling
Texas Taylor County Abilene
Staging "Before" & "After" Pictures
ASP Stagers in the RAIN
home sellers
home staging
staged homes
marketing homes

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Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

well there you go! point set match with a beautiful before and after shot thrown in to boot!

Nov 02, 2012 11:19 PM #1
Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor

Mark, thanks for your comment.  Staging is all about eliciting positive buyer response!

Nov 03, 2012 12:35 AM #2
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

We know that staging works ... and makes financial sense for a faster sale.  When the budget is tight, there are always a variety of options that can help!

Nov 21, 2012 12:07 PM #3
Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor
Maureen, one option is simply get a stager to consult on furniture placement. It is amazing how rearranging can change the perspective of space in a home.
Nov 22, 2012 06:39 AM #4
Debra Landy
StageTwoSell LLC - Horseheads, NY
PA and NY Home Stager

Great post.  And I see you are a Realtor, so this may be harder, but what about the REA's who don't want to stage!

Dec 05, 2012 12:05 PM #5
Wendy Tomm
Beyond the Walls - East St Paul, MB
CCSP, RESA-PRO, BBB - Wpg Realtors

Nice piece Beverly.  Stats prove staging works so you can always hit them with stats too.  They are plenty that don't want to stage.  I try at least with those to do a consultation with them and assist in their pack ups.




























































Mar 03, 2013 05:36 AM #6
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Beverly Carlson

Abilene's Staging Realtor
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