Do I +1, Share, or Comment. Does it make a difference where I do it?

Real Estate Agent with Keller Williams First Coast Realty - The Marro Team

Do I +1, Share, or Comment. Does it make a difference where I do it? 

You might have caught Rich Cedarburg's blog about Google Plus yesterday. It started out as me posting a question about +1'ing or sharing a post on Google Plus. Did it make a difference whether you did it from the original post, or should you do it from Google Plus? 
This became a hugely interesting conversation with more than 45 comments. (Read our google plus conversationBecause you may not have time to read all of the comments, let me summarize what we learned. 

What's the difference between +1, Sharing, or Commenting?

When you read a good blog, you want the author to get a little Google love, do at least one of these actions. Because Google needs to determine just how important the information is within this blog, it values each of these activities differently. 

google plusA +1 is good, think of it like a Facebook like. This is the minimal activity that you should do for the author. I would also say that if you are on Active Rain and you ever hit the suggest button, you should also hit the +1Really, don't we care more about letting Google know this was a great blog than the AR Gods? In the longrun, which will help the author more? 
A share let's your circles (and Google) know that this is an important article. This means that you will write a little snippet about the article too. Be sure that you add keyword and long tail phrases because these are starting to appear in searches as well. A share is rated more highly than a +1 by Google.
The highest compliment that you can give the author is to also comment, however. We know when we look at our stats that while our blogs are clicked on by possibly hundreds of people, we may only get a handful of comments. Commenting on the post, or on Google plus, lets Google know that you were interested in the content. 
The easiest way to remember this is to ask, how much time did it take me to do this? The more time you take (write an introduction to share an article vs click a button to +1 it) probably means that you cared more about it. Google is always trying to decide what is important to potential readers. The more people who have viewed it, +1'd it, shared it and commented on it, there is a greater probability that the result will provide the information to whoever is searching for those keywords. 

Should I share from the original blog or from Google Plus?

Either way the author gets Google love. The big difference is that when you share from Google plus, whoever shared the article with you, also gets a little love. I think of this as multi-level marketing (only in a good way). Let's look at a scenario. 
sharing a google plus article
Today Gene Mundt shared a great article about home remodeling. Immediately, the author for the article is going to get some love, but by virtue of the fact that Gene shared it and his circle found it interesting, as noted by +1s and comments (engagement), Google starts to think maybe Gene is important to people. This will help his authorship rankings. 
Now, I read this article and thought it was pretty interesting. I thought my circle might think it was interesting too. I shared it. While I went to the article itself to read it, and I could have hit the Google share button from there, I went back and shared it from Gene's article. Why? 
sharing a google plus article
Gene is who told me about the article (through his sharing). I wanted him to get credit for having shared it. By sharing his article, vs just the article itself, I was able to give him Google love too. Now Google knows that his followers REALLY care about what he is sharing with them. In either case, the author gets credit, but when you share from the one you learned about the article from, you help everyone. 
Thank you for reading... Do I +1, Share, or Comment. Does it make a difference where I do it?
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 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit or call Melissa Marro (marro.melissa at, Keller Williams First Coast Realty, for more information (904-466-2093).



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Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging
Virginia - I only happened to think of it because someone a few days ago asked us to plus one directly from the original post. It made me question what, if any, difference it made.
Nov 04, 2012 03:40 AM #10
marti garaughty - Montreal, QC
a highly caffeinated creative type...

garaughty, abstract art, graphic design, WordPress consultant

Nov 04, 2012 04:27 AM #11
Charles Stallions Property Manager
Charles Stallions Real Estate Services - Pace, FL
Pensacola, Pace & Gulf Breeze Property Management

Always a good read about helping others in there quest to be recognized and placed at the top of google. I will now use this asl well to my advantage

Nov 04, 2012 04:30 AM #12
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Melissa:  Well ... I knew I wanted to read your post because of the title and that the content was going to be a synopsis of a topic I've been finding of real interest lately.  But ... AFTER reading it, I LOVE it even more!  Thank you for using my Google+ article as the subject of your little post seminar.  And thank you again for all the Google+ love!  I told you before I thought you were a find.  I'm telling you again ...


Nov 04, 2012 05:28 AM #13
Marianne Cherico
Interiors by Marianne Cherico - Foxboro, MA
Home Stager -Massachusetts and Rhode Island

Melissa-Let me know whatyou think about "What the Plus" I was thinking of reading it as well.

Nov 04, 2012 05:57 AM #14
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

Marti - I love it when I get both cookies and bananas!!

Charles - and of course when you help others, they are more inclined to help you!

Gene - you are really too kind!! I really appreciate the love. It makes me feel good to know that I'm not alone in this quest and that what I'm learning actually can help others too. 

Marianne - I've only made it through the first 5 percent and have already learned quite a few things, not the least of which was something that got me 20 new real estate agent friends today, several of which seem engaged.  

Nov 04, 2012 06:04 AM #15
Karen Ellis
Refreshing Homes - Home Staging Maryland - Ellicott City, MD
Home Stager - Howard County MD/Central MD

Melissa, I also tried to make sense of that G+ thread and was a little confused. Thanks so much for this summary...will try to follow your tips.

Nov 04, 2012 06:53 AM #16
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

This helps make more sense of the entire process.. Google+ and love.. a great combination! thanks Melissa for the question and the answer.. Now I get how the process works.. =)

Nov 04, 2012 08:58 AM #17
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

Karen - I think I only kept track because it was my question, so I knew where I was trying to get the differentiation.

Janis - You are welcome. I've been trying to get a grip on things too. 

Nov 04, 2012 10:12 AM #18
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Melissa - I too am trying to put the pieces of this puzzle together....and this helps!  Muchas Gracias!

Nov 04, 2012 10:46 AM #19
Alicia Barrington
Houston Home Staging Presents Alicia Barrington

Thanks Melissa!

You're always so informative.  Over the years, you've certainly been one of the 'people-to-keep-an-eye-on' for great tips!

Again, many thanks for this information....

Nov 04, 2012 05:03 PM #20
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

Anna - you are very welcome!

Tom - thank you! I appreciate that. 

Nov 05, 2012 08:09 AM #21
Eric Proulx - Kirkland, WA

Love. This. I talked to you about this before Melissa, but this is a very well written post.

Nov 05, 2012 09:40 AM #22
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

Melissa - This was a great article.  I'm going to bookmark it.  I can see why you would have expected this post to be featured instead of the one that was.

Nov 05, 2012 10:14 AM #23
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

Eric - Thank you. Not getting this one featured (except for bananas and cookies, not that I'm minimizing their importance) is why I wrote my cheesy rant. 

Gail - Exactly. I didn't write this blog for Google love, but rather to help our AR community. It's funny how a rant about not getting featured gets you featured, but a blog about getting us more google love doesn't. 

Of course the gods could always still smile and attach a gold star here too =)

Nov 05, 2012 10:35 AM #24
Tyler Soulliere
Windsor Realtor - Windsor, ON

The last paragraph about sharing Gene's article, vs. just the article summed it up for me. Great explanation here and will remember this going forward, and hopefully everyone else does too, to share the love as you so put it!

Nov 05, 2012 01:10 PM #25
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

Tyler - I'm glad that you found this helpful. I've only been active on G+ for a couple of weeks now, but I'm so impressed by the amount of information shared. 

Nov 06, 2012 09:15 AM #26
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224
Melissa-I think we're all getting a little more serious about Google+ and that's good. Like all of the other social media it's just a matter of finding the time. I'm going to try to set aside a certain amount of time each day to become more active in it.
Nov 07, 2012 10:57 AM #27
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Hi Melissa, I am using Google+ more and this post really helps..thanks so much for writing and explaining.

Nov 13, 2012 11:42 AM #28
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Melissa....this is great information....thanks so much...

Dec 14, 2012 12:30 AM #29
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