Last year you lost touch with a handful of customers!
Though some of them suffer from the "tomorrow mentality" (in other words, they'll never buy a piece of Real Estate because they're always preaching "tomorrow" will bring a better deal), there are some that you actually truly miss! You have that,
"I want you back!"
- The First Time Home Buyer: it was a smooth escrow from initial contract to close but for some reason you lost touch.
You need them back! For many a first time home buyer, owning their home is a foreign concept for them. Be there and guide them or like Broker Bryant, the previous Listing Agent will be saying
"Hi. My name is Bryant Tutas. I'm your new Real Estate Agent!"when it comes time to List and sell.
- The avid investor: he/she has bought more than one property. Each and every one with and through you! It was all made possible because you were feeding him/her constant updates. But somewhere along the line you stopped.
"What happened?"he/she thought without ever actually asking you. They've since moved to greener pastures where the next Real Estate Agent is sending them steady updates.
- The VIP Client & Top Referrer: this person has done business with you once or twice and has been so impressed with your follow through and follow up that they've effectively become your best walking billboard; referring at times two or three clients! But your "follow up" has waned and fallen by the wayside. They've forgotten how and when to promote you.
What would (1) one referral from either of these sources do for your bottom line?
So, what are you doing to re-connect with them?
Whatever your strategy, make sure it says: I want you back!
And don't forget to follow up and follow through along the rest of 2008 and beyond!
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