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Off With Their Heads!

By
Real Estate Agent with Coldwell Banker Weir Manuel
 Is your agent selling you short? Once again, I'm standing up to say that the agent you hire MAKES A BIG DIFFERENCE.

Sorry for the shouting.

I am a little riled up about this one. A few days ago I came across a couple of listings in the MLS that I find not just irresponsible, but bordering on malpractice. I know that mistakes can be made, but big ones like these cost sellers a lot of time and money. A good Realtor is worth every penny she earns, and most days I don't see anything like this. Let me make it clear that this is the exception not the rule.

  • A Birmingham home has been on the market for months. I bet they don't get any showings. The listing agent listed it with NO BASEMENT. In these days of the computer searches, there are usually 3 primary boxes an agent clicks when they are looking for a home for a buyer:
    • Price Range
    • Location
    • Basement

Yes, there may be more criteria, but those 3 are just about always there. So this Birmingham home is not coming up on the search results of agents or homebuyers who have ticked off the 'basement box'. It just so happens that the listing agent is from outside of the Birmingham market and does not use our MLS as his primary MLS. Looks like he never checked the listing after it was entered. The seller will never know why her house isn't getting any action. She'll lower the price a couple of times and get frustrated. In this case, an agent who uses the dominate MLS in the market every day would probably have caught it long ago.

  • On another Birmingham home, I saw the agent list it with no basement, no garage and no fireplace. I knew for a fact that it had all three. He didn't even write the descriptive blurb that goes in the MLS. He just copied it from a prior listing. He must have been too busy that day. My only guess is that he is working really cheap for the seller so he is trying to make sure he gets paid on both the buyer's side and the seller's side. of the transaction. He's made the odds of another agent or a buyer finding this house in the MLS very low.
  • From my ultra-lazy agent file: an agent put "mapquest.com" in the driving directions on the mls. Hello!! Usually we put something like North on Adams to Derby, left on Norwich to house. I do everything I can to make it easy for another agent to find my listings so they can show them and sell them. I don't assume that the agent knows the area and I don't assume that the agent will take the time to mapquest every home they are showing. I know that even a little thing like having mapquest.com in the showing directions will result in less showings. It takes me two minutes to write the directions so there is really no excuse not to do it right.

I could probably come up with a few more, but you get the point. As a consumer you can protect yourself by asking your agent to send you a copy of your mls listing as soon as it is posted and any time there is a change. Some agents might do this automatically. I am guessing that the ones I've mentioned above certainly don't.

The locations of these listngs have been changed to protect the guilty.  Or to protect this blogger. 

As for those agents, the Queen has spoken. Off with their heads!

 

Off with their heads was taken by iam4ranny

maureen francis mioaklandcounty.com

Maureen Francis
Coldwell Banker Weir Manuel - Bloomfield Hills, MI
Coldwell Banker Weir Manuel

Ron,

In our MLS agents can not see listing expiration dates.  Only brokers.  It's not really fair, but that is the rule.  Excellent suggestion though. 

Jan 15, 2007 01:21 AM
Fran White
North Kansas City Real Estate, Reece and Nichols Residential - Kansas City North, MO
Kansas City North Real Estate, 816-682-3897

OH you do not want to get me started on bad pictures, bad MLS information or lack of!

I want to write to agents that put up bad pictures and say... TAKE TWO... ONE FOR SAFETY! 

Or did you even LOOK at the pictures you uploaded?   Not to mention how it BUGS me when there are no pictures at all.    If they can't see it they are going to breeze OVER it.

Great post MF

Jan 15, 2007 01:35 AM
Anonymous
Anonymous
Ditto!
Jan 15, 2007 02:04 AM
#9
Anonymous
Amy Guinn

Your comments are very timely  for me!  I recently read an article about why real estate agents shouldn't charge the commission rates they do.  When an agent acts the way the ones in your example do, they fall into the category of not being worth what they charge, whatever the percentage is.  I think this quote is appropriate, "If you think it is expensive to hire a professional to do the job, wait until you hire an amateur."  

I know I try to represent my buyer or seller to the best of my ability, that includes the simple task of loading the information on the multiple listing correctly.  If an agent isn't concerned enough to make sure he or his assistant have gotten that right, they aren't concerned with the bigger parts of the picture either. 

The point of an agent outside of your MLS is a good one as well.  I don't list property in other markets because I don't know them and feel I would be doing the seller a disservice in doing so.  A referral to an agent in that area is much better business.  I would hate to think an agent is trying to "learn the area" at the expense of my listing!

Jan 15, 2007 05:59 AM
#10
Linda Davis
RE/MAX Home Team - Gales Ferry, CT

Isn't the competition great!?  They make us look so good!

Jan 15, 2007 06:34 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

I am of the opinion that 99% of listing agent NEVER read a listing after entering them.  I used to report the errors to the MLS folks but they started ignoring me.  Oh well.

This is a "FIVER".  Maybe some listing agents will read it.

Lenn

Jan 15, 2007 12:44 PM
Maureen Francis
Coldwell Banker Weir Manuel - Bloomfield Hills, MI
Coldwell Banker Weir Manuel

Thanks, Lenn!

I am surprised my MLS does not ignore me.  My pet peeve is agents who put links to their web sites in the public remarks.  I really can't figure out why the MLS doesn't do a daily search for "www." and zap them. 

Jan 15, 2007 01:10 PM
Bonnie Erickson
Tangletown Realty - Saint Paul, MN

The Twin Cities MLS no longer allows links of any kind in the descriptions either on the first page of the listing or on the supplements.  I was bummed when that happened because I used to research good links to local areas of interest, the city website, neighborhood parks and features, recreational features, etc.  The MLS does not want to promote anyone else's advertising for free so all links were eliminated except to an unbranded virtual tour!  Sigh.

I do see too many listings whose agents don't fill in the blanks.  It really is not doing their job in terms of  promoting their client's best interest! 

Jan 15, 2007 03:12 PM
Randy L. Prothero
eXp Realty - Hollister, MO
Missouri REALTOR, (808) 384-5645

Malpractice is exactly what they are guilty of.

There are a couple of Realtors who list their townhouses under single family homes.  So townhouse buyers never look at them.

Jan 15, 2007 04:51 PM
Laurie Manny
Long Beach CA Real Estate - Long Beach, CA

The real shame in this is that it happens all the time.  I email the MLS listing to my sellers as soon as I post it and ask them to review it for accuracy.  They are able to see the pictures, confirm the information and verify the commission being offered to the selling agent, and they appreciate it.

Shame on those agents! 

Jan 15, 2007 07:58 PM
Debbie Cook
Long & Foster Real Estate, Inc - Silver Spring, MD
Silver Spring and Takoma Park Maryland Real Estate

Some agents in my MLS, only have one picture (not taken by them - taken for free by the MLS photo people) Some agents have NO PHOTO at all. To add your own photos it is costs from $20 to $50.  Are these agents just cheap or are they too lazy to take photos? No offense to "Discount Brokers" but it is usually this group of agents that are the culprits.  Aren't there "minimum service" requirments? (like at least a free photo) and at least the map coordinates to the property? The epitomy of lazy was an agent that had written in the map coordinate area of the listing "LOOK IT UP" yourself.

I have thought for years that it is just way too easy to get a Real Estate license and Brokers will hire any one that breathes!  Don't Brokers realize that this only hurts an already bad perception of our profession?

 

Jan 16, 2007 02:28 AM
Debi Braulik
www.roundrealestate.com - Maple Valley, WA
Selling Maple Valley to Fife WA Homes For Sale
Nothing frustrates me quicker than mis-information in the MLS listings.  I check, recheck, and triple check my listings when I put them in the MLS. And I either print out and hand deliver or email my client the listing so that they can check also.  How does one expect a house to sell if the information is not correct?  And with how cheap digital cameras have become, there really is no excuse not to have as many pictures as possible. 
Jan 16, 2007 04:37 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

This sort of thing just makes some of us who are more concientious look better. Just another example of mis-information that makes our job harder, and is frustrating to buyers as well. Not a good  way to represent your sellers' best interests. Good post, Maureen!

Jeff 

Jan 16, 2007 05:01 AM
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO

Have homes  listed here where they forget to include that the house has a bathroom. What I don't understand is how you can send it as a 'finished' listing through our mls system if that is missing, but I guess it's not an automatic red flag.

Jan 16, 2007 10:48 AM
Paul Silver
Tiverton, RI
Rhode Island full service real estate firm

Maureen I must agree... we have seen MLS entries with brutal misrepresentations. In one case a property owner contacted us in pre-foreclosure, we were to attempt a refi on the property, since the owner had not yet been late on the mortgage (I run a mortgage brokerage as well) and found numerous errors in the listing.Today

, the house has been on the market for 112 days, the listing info remains incorrect, the owner is now 3 months past due on the original mortgage, and virtually no advertising has been done for the sale other than the abysmal MLS listing.We

have contacted the listing agent to offer a purchase by one of our investors... the owner NEEDS to sell, and we know it, having been contacted by the owner directly for mortgage purposes, and now having been asked to help with a short sale or get one of our investors to buy it... the agent refuses to discuss the property with us, and we are acting as buyers agents for our investors...

We have not pointed out the listing errors to the agent, or to the owner, but did forward the agent the listing data, with questions. So far, no response, two weeks into it...

Bad for the seller, bad for the industry...

I am saddened for the owner, who will be in foreclosure soon enough... 

What can be done?

Queen, please shout your proclamation over this way... there are some who need to hear it. 

Jan 17, 2007 05:13 AM
Ray Nellum
Envision Real Estate Group, LLC. - Fort Smith, AR
Fort Smith Real Estate

Maureen,

That was great!  In our area we often have agents that don't put a picture of the home in the MLS.  They will place a generic photo and go about their daily business.  You are sooooo right!  Off with their Heads!

Jan 17, 2007 09:15 AM
Jessica Hughes
Ambiance Staging - Boulder, CO

Maureen,

I agree that these agents are grossly negligent, but I also can't believe that the homeowner isn't doing their due dilligence to check up on their listing. 

I have a friend who is listing an investment property right now.  She had me stage it for her; she has several properties in the area and has been a loan officer for year.  In other words she isn't new or naive in this industry.  But when I looked online at her listing, there are very few photos and they are awful and blurry.  I couldn't do the photos myself because it was imbetween the time when my camera broke and the new one came in.

When I listed our last invesment property back in June of last year, I scrapped all the the listing agent's photos and gave her my own.  I made her send me the proof of the brochure before I let her print it (and I ended up making lots of changes).  That was before ActiveRain and before I discovered that there are actually agents out there that can provide quality service.

Jan 20, 2007 10:48 AM
S. Leanne Paynter ☼ Broward County, FL
United Realty Group, Inc. - Davie, FL
Davie, Plantation, Cooper City & Weston Specialist
Great post, Maureen... sorry I missed it when it was first published.  I see you, too, have an issue with lazy agents who write "see MapQuest" for directions.  I've given it a gold star on the MLS Issues Group.
Feb 01, 2007 03:50 AM
Debbie White
Southeast Alaska Real Estate - Juneau, AK
I Sell Alaska!
Like Laurie and a few others, I also print everything out and have the sellers review it.  I tell them I'm only human and I make mistakes.  Also, I haven't lived in the home and loved it the way they have, so I may have missed something.  Sellers appreciate honesty and most like being part of the process.  I've never had someone tell me it was my job to figure out the ad.  Almost every seller has something to add, and even if they don't, they cannot complain about the description if invited to edit it.
Mar 10, 2007 04:50 AM
Anonymous
Marygrace Liparoto
Great post...so true!  No wonder people are looking for flat fees.  You are right also to say some agents are worth every penny of their fees and some of them at blue light special are still overcharging for what they provide.
Mar 29, 2007 12:09 AM
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