EDDM also known as Every Door Direct Mail is a hot new program from the United States Postal Service helping Realtors(R) everywhere really expand their businesses. With postage rates as low as 14.5 cents and no need for a database or mailing list, Realtors(R) are able to get complete market saturation at a fraction of the cost compared to other postcard mailing options. Agents can do "direct mail" marketing through the post office, mail as few as 200 postcards/mailing pieces for about $30 bucks! It makes it affordable to do the type of marketing necessary to grow a real estate practice. You can start a farm for about $30 a month if you're mailing about 200 pieces.
Postcard size requirements as outlined by the USPS are in the image to the right. The best way to approach a postcard mailing program like this is to have a printing company like PrinterBees design and print your postcard to the EDDM specifications. Printing at home costs more and doesn't look nearly as professional. It looks like...well, that you did it yourself and printed it at home. :-)
PrinterBees has a team of graphics designers that customize any postcard marketing piece/design found on the website at no additional fee. The design services are FREE as is the printing proof, the tax and shipping. You also save yourself the time and frustration because you know your marketing piece has been created to the correct specifications. There's nothing more frustrating than enthusiastically showing up at the Post Office with a big mailing ready to go felling excited about the opportunity of business that may come from it, only to be turned away because it isn't correct.
The cost of ordering color postcards is anywhere from about .07-.013 cents and it is totally okay to mail the same postcard more than once which lowers your costs even more. PrinterBees also has campaigns that are ready to go as well, you choose four postcards you like and let us do the rest. The prices on the site include tax, shipping and design, no hidden fees!
The USPS has made this program as simple as possible because it's targeted for small businesses to saturate the markets surrounding their businesses with direct mail advertising. As a Realtor(R), you should be taking advantage of this program, $30 to mail to 200 homes!!! That fits any starving Realtor's(R) budget. It's perfect for Just Sold/Just Listed postcard campaigns, which really DO work in generating more listings. We see the success with Just Listed/Just Sold postcards all the time.
Learn everything you need to know to get started with the Complete Guide To EDDM: The Complete guide includes everything you need to know. Get the guide emailed to you now...