Do Pictures Sell Houses?
Do you really need good pictures, or a professional photographer? Can't you just snap two or three photos with your iPhone or point and-shoot camera, load them to the MLS and "poof" the house is sold? Well, in some cases... maybe, but is this the image you want created to represent you, your brokerage, and your marketing skills? Is this how you want to brand yourself and your agency?
Real estate marketing has changed and unless you are changing with it, you may be falling behind it. And when you fall behind something, eventually you get run-over by those on your heels. The key to success in real estate has always been and continues to be, price it right and market it well. You are the expert on how to price it right. So just what do we mean by "market it well"?
We are going to borrow a paragraph out of the text "How to Photograph Houses by Stan Barron". The booklet was written for members of; The Institute For Luxury Home Marketing, founded by Laurie Moore-Moore. In this booklet, Stan says:
"Selling a house is not a real estate function...it is a marketing function, and pretty photographs sell more houses. Think about the marketing used for professional products you are exposed to. Have you ever seen a bad photograph (taken with a point-and-shoot-camera) in an ad for a BMW? Of course not. Ever seen a badly composed shot in a cosmetics ad? Never. Good photographs are worth the effort."
So, with the most expensive asset most people will ever own or sell, is it not only good business sense, but the agent and brokers responsibility to represent the client in a professional manner that includes photographs that highlight the homes features, and marketing that exposes it to the public, even more so than the BMW dealer?
So, how do we take good or even great pictures? Tomorrow we will take up this topic and share some tips, tricks and suggestions on how to take great photos for your listings… or maybe you should hire a professional. What do you think? I would love to hear your thoughts. Do you hire a professional or take them yourself?