WHAT A WEEK! It isn't even over yet and things have been moving so very fast.
As I sit down and write this Hurricane Sandy is to have said to have created 50 Billion dollars in damage to New York and New Jersey. The East Coast as we know it has been battered and smashed to bits. This is going to affect the city as well as the coast in unprecidented ways. The New York Times had an article about the restaurant scene and that the owners of these places are looking to lure diners into their establishments. Are they open to new ideas?
President Obama has been re-elected this week and thats caused quite a stir in the media. How is this going to affect the way we do business and what is that going to mean for the country? There has been a lot of talk about change and that has happened very slowly in Metro Detroit. Our auto industry has crept back very slowly but it took a long time for that to happen.
I thought about what it would take to make change happen on a business front. From a marketing perspective everything is in flux. There are a lot of people doubling as online marketers/ real estate profesionals / insurance people and so on. While this is happening I am watching advertising companies fall apart by the seams in Michigan and have watched our post production houses fold up over night.
What Can Just One Person Do?
To be frank the idea of SEO, online marketing and social media confuses just about everybody I talk to. This is especially true in Michigan where much of it can be best described as "buzz words". My company has been doing search engine optimization, (SEO) for years but only the smart and technically switched on people in the know has been buying it from us.
All this talk about change and need and servicing the commuity has finally sunk in. So for a limited time I am building SEO websites -- for free and giving them away. Simply said these websites will be optimized for a business and for the cities that business serves so they will pop up on Google, Yahoo and Bing.
I think that with a new era, recent political and geographical scenarios--- that businesses not only need change but they need real direction.
Plus, I got to admit that it makes me feel more American. My contact info is down below...