IMSD "Real Estate Search” Training Series

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Education & Training with Internet Marketing Specialist Designation

You’ve spent weeks or months to make your real estate website perfect.  The listings are online, you’ve got an amazing photo on there (if you don’t say so yourself), and the images are perfect representations of your community.

Now… where is the traffic? Why aren’t you getting any leads on this big investment?

There is no magic bullet when it comes to getting a real estate website found on Google, the only solution is hard work and good strategy.  On November 13th, the Internet Marketing Specialist Designation is kicking off its SEARCH class series, one of three core areas we believe real estate agents need to master if they want to dominate the world of online marketing.

The SEARCH series of IMSD is a paid training program devotes five weeks of live training to agents on how to implement strategies in the areas listed below.

More about IMSD

SEO Success Principles
is designed take the fear and mystery out of Search Engine Optimization. We provide a straight-forward recipe as we teach agents:

  • An overview of the core SEO concepts
  • How to select the right keyword phrases
  • How to apply SEO practices to your real estate website

IMSD Search BadgeSEO Beyond Your Website is important because a lot of agents think that by simply applying SEO best practices on their real estate website they will start to rank in the search engines.  Google spends just as much time looking at who is talking about your website as it does examining your content.  In this class we teach:

  • How to get your real estate website found using external websites, social media, and other free tools
  • Black hat SEO tactics– These are things you should NOT do to get your website found!
  • The importance of Google+ to drive traffic to your site

Blogging for Business should be close to the heart for everyone here with us on ActiveRain! Before IMSD became part of ActiveRain, we were a paying customer just like so many of you.  We have experienced first-hand the power of blogging and hope to share that passion as we teach:

  • How to write blogs that get found on the search engines
  • A comparison of the ActiveRain and WordPress blogging platforms
  • How to blog and get referrals on ActiveRain
  • How to blog using a WordPress website

Pay-Per-Click (PPC) Ads on the Search Engines is one of the areas in IMSD where we actually recommend spending money on your marketing.  It isn’t so much that buying PPC ads on Google, Bing, and Yahoo is difficult… the problem is that there are a lot of pitfalls if you do it wrong that can blow up your marketing budget.  Never forget: Google wants you to spend as much money as possible.  Join us as we teach:

  • An overview of Pay-Per-Click Advertising
  • Leveraging Google AdWords to get found in the search engines
  • How to track your results and make sure things are working

Paid Ads on Social Media are focused on demographic targeting. Social networks are extremely powerful because you can deliver your message to niche markets within highly specific areas. IMSD provides the blueprint for:

  • Facebook Ads and Sponsored Posts
  • Promoted tweets on Twitter
  • Paid advertising on LinkedIn

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Remember, getting your website found on the search engines is not a hopeless cause!  You just need to know enough to be dangerous when it comes to SEO, blogging and pay-per-click ads, and then be willing to apply the effort.  Join us, we’ll show you how.

Learn more about the Search, Social and Systems coursework that are required to earn the Internet Marketing Specialist Designation.  If you are interesting in joining here is a link to a $150 IMSD discount we are offering.

Current IMSD Members: You’ll find all the registration links for the classes described above at https://www.imsd.net/members/live-webinars.  

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Show All Comments
Rainer
95,492
Shane Barker
Amerifirst Financial, INC. - Salt Lake City, UT

Looks like a great class that should be very helpful and provide some really good insights.

Nov 08, 2012 07:43 AM #2
Rainmaker
318,971
Tamara Inzunza
RE/MAX Executives - Alexandria, VA
Close-In Alexandria and Arlington Living

I'm enjoying the social media classes.  Both here and the ones offered by ActiveRain.  This is the best time of year to nail down the classes.

Nov 08, 2012 10:38 AM #3
Ambassador
1,152,348
Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Looking forward to this next session of classes. The Social Medial Classes were all outstanding. Still need to catch up on a couple that I missed this weekend.

 

Nov 08, 2012 11:50 AM #4
Rainmaker
310,272
Christina Sanchez Hood
Palo Alto, CA
#SiliconValleyHOODS | Inspired Living

So, So, So interested in being a search student.  Thanks IMSD, I like being geeky with you.

Nov 08, 2012 01:31 PM #5
Rainmaker
624,061
Tanya Van Blake-Coleman
Van Blake-Coleman Realty, St. Thomas/www.talk-to-Tanya.com - St Thomas, VI
Improving the Quality of Your Life

I need to take this class. The information looks amazing.

Nov 08, 2012 08:05 PM #6
Ambassador
779,562
Doug Rogers
Bayou Properties - Alexandria, LA
Your Alexandria Louisiana Agent

Looks like a great class!

Nov 08, 2012 10:15 PM #7
Rainmaker
370,263
Travis "the SOLD man" Parker; Associate Broker
Team Linda Simmons, Enterprise, AL 36330 - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

Looks like I need to go sign up for those classes right now. Thanks for the info!

Nov 08, 2012 10:35 PM #8
Rainer
133,027
Rob Renk
Center Street Lending - McKinney, TX
AE | Fast Fix/Flip Loans for Residential Investors

Thanks for letting me know about the training series on how to get my website found by Google.

Nov 08, 2012 10:52 PM #9
Rainmaker
73,103
IMSD Designation
Internet Marketing Specialist Designation - Kirkland, WA

We're very excited for this series, too. Thanks everyone. 

SEO can be a nightmare. You all probably get the same auto-dialer calls we do: "Would you like to get your website found on the first page of Google..." There are scams galore out there.

The beauty of SEO is that you just need to create great content, place keywords in the right spots, and then share it in the right places online.  Of course, you all are on ActiveRain just like us, so you know the importance of that!!!

Nov 08, 2012 11:42 PM #10
Rainer
495,133
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Ben,

During the holiday season? Sounds interesting.

Nov 09, 2012 12:42 AM #11
Rainer
177,550
David Evans
RE/MAX TOWN AND COUNTRY - Cumming, GA
HUD NLB Cumming GA

This looks like a great class, I am in!!! ;)

Nov 09, 2012 12:50 AM #12
Rainer
152,957
EMILIA B COOPER, REALTOR® SFR.NCHSE.AHWD
LAROSA REALTY - Orlando, FL
Short Sales, Foreclosure & Bank Owned Real Estate

Great, I need take this class looks very interesting!!

Nov 09, 2012 06:57 AM #14
Rainmaker
220,050
Carolyn Crispin
Keller Williams Tri-Lakes - Branson, MO
Crispin Team Sells Branson Homes Land & Commercial

Imsd training was a oustanding investment that has reaped significant rewards.

Nov 09, 2012 10:51 AM #15
Rainmaker
732,295
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

I have enjoyed a number of those classes - quite useful!

Nov 09, 2012 11:50 AM #16
Ambassador
2,008,027
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

It sounds like there's a lot of good learning coming on an important topic.

Nov 09, 2012 02:27 PM #17
Rainmaker
144,677
DAdrea Davie
Keller Williams Realty - Stockton, CA
Stanislaus & San Joaquin Short Sale Agent

The information I need...I will definitely be on the webinar. 

Nov 10, 2012 01:17 AM #18
Rainer
85,902
Jo Adams
Jo Adams Properties Investment Property Specialist & Real Estate Services, LLC - Mountain Home, AR
Investment Property Specialist

Thanks, I definitely need help with this... count me in.

 

Nov 11, 2012 12:23 AM #19
Rainmaker
128,120
Bartley Wilson
Virtual Pictures Corp. (VPiX) - Monument, CO
VR Software and 360° Solutions

How many CE's does this count for, please?

 

Bart Wilson, REALTOR® Support Desk
Virtual Pictures Corp. 

Nov 12, 2012 02:16 AM #20
Rainmaker
73,103
IMSD Designation
Internet Marketing Specialist Designation - Kirkland, WA

Hi Bart, IMSD is not approved for continuing education credits. 

Nov 12, 2012 04:34 AM #21
Rainmaker
59,011
David Gonzalez
David Gonzalez, Broker - Rancho Cucamonga, CA
Serving your Real Estate needs on a Silver Platter

looking forward to it!

Nov 12, 2012 09:27 AM #22
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Rainmaker
73,103

IMSD Designation

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