I just updated my expired listing letter and thought I would share the copy with the AR community. I believe the market has improved somewhat and some of the expireds are now in a better position to sell. Obviously everyone should write this in their own voice but it's sometimes nice to have a baseline to work from. Be sure to follow all of your local rules and regs with advertising.
Dear Homeowner,
As an agent in [insert neighborhood/city/etc.] I study the market closely and watch which homes sell and which homes don't. I've noticed that you put your home on the market and it didn't sell. I realize there are many reasons homes don't sell, and one of those may have been that you simply decided not to move. If that is the case this letter may not be of interest to you. However, if you still want to move, here is some information that may be useful:
Last year homes in the [insert neighborhood/city/etc.] sold for an average of [insert percentage]% of asking price. Many of my clients are surprised at how high this number is, and I explain that buyers are shopping for the best priced home in their price range. Once they have found that home, they are usually willing to pay close to asking price, even if they start lower. The overpriced homes can't compete with a similar home that is priced well, therefore an offer never comes in.
Why now might be the time to sell? According to CoreLogic, a leading provider of real estate market data, home prices nationwide have risen 5 percent from September 2011 to September 2012. This change represents the biggest price increase since July 2006! The housing recovery is officially underway and buyers are returning to the market.
As a real estate professional I completely understand the stress of putting your home on the market. I pride myself on minimizing that stress by taking a very honest and comprehensive look at your situation and goals. If you are still considering moving I would like to offer you a no-obligation move analysis. A move analysis examines your overall goals, and then I give you an honest opinion as to whether or not your goals are feasible.
I hope this letter finds you well, and please feel free to contact me at any time.
Regards,
[Your Name]
If you want to use my design print system (also free) to create this letter it will format it for you with your company logo on professional letterhead. You can do that HERE.
If you found this useful check out some of my other resources on my free website for Real Estate Professionals, BreakthroughBroker.com.
Happy Prospecting!
Nate
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