Do you ask your clients for testimonials?
Do you use them?
There is nothing like social proof. Stop telling your potential clients how great you are, instead share what your clients have to say. Here's a few ideas how:
- Build a book of customer love. It is easy to do and makes a huge impact. You can have it printed out or share it online, I used the site Issuu.com to display this one.
Open publication - Free publishing - Ask for recommendations for your business on LinkedIn. You probably have a profile on LinkedIn with plenty of recommendations on it, but do you have a business page as well. We set up a business page, added our service and then asked customers to review us there. We get over 600 hits a month on this page alone. Check it out here.
- Make a testimonials page on your website. Okay - this may seem obvious, but most sites don't have one. We mixed video testimonials with written ones and it is the 3rd most viewed page on our site. This is how we set ours up.
Tip: Cyndee Haydon of Tampa, FL is a master of getting video testimonials. She gives amazing service which is key, but she also asks for the testimonials at the right time. She doesn’t just ask people to review closed transactions, she asks them to review showing experiences as well. Check out how she does it here – http://www.sandbarstosunsets.com/clients/
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