I'm a Realtor in a remote area of the Southern Sierra Nevada mountains. We area always behind in trends and technology for several reasons - but that isn't the issue. Our broker is pushing us to use more slide shows and virtual tours. I know that these have been hot sales tools in urban areas across the country but I'm wondering if it is a declining trend. I post virtual tours from a couple of different suppliers on several websites including Realtor.com, SeeAllListings.com and our Century21.com. What I'm hearing from other agents in my GRI classes and other seminars is that the virtual tours are not as popular as they once were. Slide shows or availability of lots of photos in any other format seem to be what the customers are looking at. The virtual tours take too long to view, expecially if they have a lot of pictures in them.
I'd like to hear from other Realtors, especially in the California markets as to what you see as the marketing trends for web viewing.
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