Is Great Advertising Killing Your Product?

By
Home Stager with Seneca Home Staging

Great Advertising Kills Bad Products

When I was a student at Syracuse University majoring in advertising, a professor once said that nothing kills a bad product or service faster than great advertising. What does that mean? It means that a great advertising campaign will convince droves of consumers to try the product or service, but if what you're selling is awful, then everyone will know pretty quickly and sales will cease.

Is There a Remedy?

What does that mean for the real estate industry? Well, if a listing has attracted numerous showings with no offers, (or no satisfactory ones), the buying public is telling you there is something wrong with the product. When that happens, the most obvious remedy is to drop the price. But maybe a better approach would be to improve the product.

You Don't Need Magic to Turn a Frog into a Prince

You may just need a Home Stager. Home Stagers are skilled at knowing what buyers want, identifying a home's best features, and making small changes to present the product in the most appealing manner. By improving the product, both buyers and sellers gain a better outcome: a better product at a fair price!

 

Posted by

Janelle Ancillotti, Certified Professional Home Stager

Seneca Home Staging, Baldwinsville, NY

(315) 506-0725

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Charles Stallions 11/13/2012 12:14 AM
Topic:
Real Estate Best Practices
Groups:
Stage It Forward...
Boot Camp
Tags:
advertising
home staging
selling homes

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Rainer
105,504
Rhonda Duffy
Duffy Realty of Atlanta & Rainmaker Realty - Milton, GA
#1 Retail Listing Agent in the U.S.

This is a great post with excellent information. Thank you for sharing

Nov 10, 2012 09:56 PM #1
Rainmaker
698,877
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

Perfect solution to get a so so or downright ugly home, beautiful.  Home stagers are terrific.

Nov 10, 2012 09:57 PM #2
Rainmaker
1,919,173
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Janelle,

This is really a great post.  I think you hit on something.

Nov 10, 2012 09:58 PM #3
Rainmaker
889,505
Sussie Sutton
UTR Texas Realtors - Pearland, TX
UTR TEXAS Realtors - Rep for buyers and sellers.

Great information and great post. Too bad we can not stage a location!

Nov 10, 2012 10:19 PM #4
Rainmaker
2,373,540
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Love it, I often tell owners that they can do minor repairs and their home would sell faster and top dollar but most of the time they either don't believe or as in most cases don't want to work.

Nov 10, 2012 10:55 PM #5
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Rainmaker
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Janelle Ancillotti

HSR Certified Home Stager, Syracuse, NY
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