A major AHA moment today.

Home Stager with Lasting Impressions Redesign, Decorating and Staging

Today I attended my first Chamber of Commerce luncheon.  I've meant to go many, many times but always found something more important to do.  Today I finally went and this is a run down of my meeting:

  • Good speaker from our local Labor Force (formerly known as the unemployment office.)  Learned a bit about some local issues-always a good thing.
  • Good food-an Italian restaurant I've been wanting to try.
  • Won a door prize-also a good thing.

But the major AHA moment came when after the meeting I approached a realtor and asked if she is currently working with a home stager.  Her eyes immediately glazed over and I could hear her think "Here we go again."  She answered by saying "No-I hate to ask my clients to spend money to rent furniture."  I told her that although I offer vacant stagings. I  personally prefer to do "occupied" stagings.  I explained that the way I like to approach staging is by doing a consultation and providing the homeowner with a comphrensive list of easy, low or no cost things they can do to make a Lasting Impression on potential buyers.  Instantly her face and her body language changed and she said "No one has ever talked to me about "occupied" staging before-only about renting furniture for the vacant ones."  I realized at that AHA tmoment that I have been making the assumption that my local realtors know what staging is when in fact, they have no idea! 

I came home, went through my HUGE stack of realtor business cards that I've collected and starting tomorrow am going to implement a new marketing plan really focusing on explaining what staging is.


Happy Staging!


Comments (1)

Fernando Rosado
West Palm Beach, FL
561-906-0050 or 561-840-8950
Missy ! ~ great AHA moment ! great idea , I agree realtors need to be tought more about what staging is! good blog
Jan 24, 2008 12:00 PM

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