Your One-Minute Pitch
No matter what business you are in, whether it is home staging, real estate, or any other kind of business, it is essential to have a one-minute pitch, or "elevator speech". Your pitch is a quick introduction to your business and what you do, and it can be a very effective marketing tool.
Focus on Benefits
Don't just talk about what you do, but also talk about how you can benefit THEM, and how you can help with their needs. For example, instead of just saying "I'm a home stager", you may start your speech with something like "I stage homes to increase their appeal and desirability, thereby achieving quicker sales and higher sale prices." If you don't know where to start, begin with your mission statement. Tell about your market or your customers. Talk about how what you do is beneficial to people.
Be a Good Listener
Gage the listener's reaction as you are speaking and tailor your pitch to your audience. Sometimes your audience will have many pre-conceived notions, and other times (especially when it comes to home staging) they may have no idea what it is you do. If your speech is engaging, your listeners will want to participate in the conversation which is a good thing! Let them talk themselves into buying whatever it is you're selling. People are more likely to act on things they think are their own ideas.
Make it Interesting
Home staging, by its very nature, is an interesting topic, as is real estate. Both relate to something that is near and dear to most everyone-their homes. Don't bore people with statistics unless they are truly interested in that sort of thing. If you sound passionate about what it is you do, your listeners will share your enthusiasm.
Practice, practice, practice
Practice your speech so that it is compelling. It should sound natural, not rehearsed; practice what you will say so that it falls off the tongue easily.
You're not just informing-you are marketing
Sell yourself; don't sell yourself short. This is not the time for modesty. Be convincing and speak as an authority. Even if they don't need your services right now, if your pitch is engaging, they'll remember you when the time comes, or they may recommend you to someone they know who could use your services.
Image courtesy Digitalart