What Sets Small Businesses Apart? Alex and Ani Knows

Real Estate Agent with RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate

What Sets Small Businesses Apart?  Alex and Ani Knows.   If you have not heard of the RI jewelry chain Alex and Ani Alex and Ani bracelets in RI real estateyou will soon.  Like the Rhode Island real estate coastline, the enthusiastic wave of how this Rhode Island jewelry company is spreading to buyers across the country is exciting.

Carolyn Rafaelian is the creator and designer of this eco-friendly RI jewelry company.  Daughter of a former jewelry manufacturer she wanted to develop her brand and ensure jewelry is made in her home state.  Jewelry manufacturing use to be a main lifeblood of RI and it has been lost to overseas ...but Ms. Rafaelian is bringing it back to our shores...one Alex and Ani store at a time.
What began in RI in 2004 for this jewelry entrepreneur is exciting women everywhere.  What she gives back to the state of RI in entrepreneurial know how, investment and true appreciation for her RI roots is unique.  Family & friends call me from other states excited about Alex & Ani jewelry I send them and its mantra.  It evokes a real sense of pride to see a Rhode Island company hit the right nerves for women of all ages.
Her investment in the culture and business in RI is a model for other companies.
What touched me so much locally as a RI Realtor is her company's buying of one of the oldest Wickford Village stores that was about to go into foreclosure, Wilson's of Wickford.  It was a business life saving move.  Done quietly and supportively for a local North Kingstown economy during hard times.  Alex and Ani will be housed within the store along with other small businesses in the new year.  Again the scope of this company's investment in this location, buying Sakonnet Vineyards in Little Compton RI and just this past week purchasing the Newport Mansion, Belcourt Castle is just good business sense.
When a company deeply roots itself in various venues to encourage opportunity and the longevity of businesses in their home state it sets them apart!
What can businesses and companies learn from Alex and Ani's business sense?  A sense of ownership that in a struggling economy a home grown company that gives back will be supported tenfold by its consumer base.  Alex and Ani is growing!  And is that not wonderful to see and support.  All I can say is that it is extraordinary.  What Sets Small Businesses Apart?  Alex and Ani Knows.
Ginny Lacey Gorman is a waterfront Rhode Island Real Estate Agent who works and knows the North Kingstown RI geographic area of homes for sale, schools, happenings and important tidbits of information well.

Waterfront, water view, ocean front, luxury and coastal Rhode Island real estate are my specialty.  If your considering Buying, Selling or Relocating to Rhode Island and need a real estate Professional it would be my pleasure to help you!    When you are in need of an internet savvy RI realtor® who sells homes in this real estate marketcall Ginny today at 401.529.7849.
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the RI waterfront Realtor of Choice


Ginny L. Gorman, a purveyor of Fine RI Waterfront Real Estate   

Specializing in waterfront, ocean front, vacation, coastal and luxury homes for sale in North Kingstown, South Kingstown, Narragansett, Jamestown, Charlestown, East Greenwich, Exeter, West Greenwich RI and beyond ...  I sell dreams!  Because there is no place like home...the RI Real Estate Agent in the Sparkly Red Shoes.


Looking for a knowledgeable Rhode Island Real Estate Agent?  Let me GOOGLE one for you!


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Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Ginny, This is a nice local post. I hope it will bring more business to Carol.

Nov 13, 2012 07:49 PM #1
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Ginny,

Alex and Ani do set themselves apart by establishing a home grown company in an economy that is struggling. You are right they will be rewarded tenfold by its consumer base. Great Localism post! Videos are awesome..Suggested!!


Nov 13, 2012 08:34 PM #2
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Ginny.... you know what my response will be to this.... "leave it to an Armenian to run a successful business"..... suggested....

Nov 13, 2012 08:46 PM #3
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Ginny: It's good hearing about fellow small busness owners who are making their dreams a reality and being successful at it.

Nov 13, 2012 08:59 PM #4
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Gita, their sales growth is amazing & their support of local businesses extraordinary.

Dorie, many thanks...they are doing it right I believe...

Barbara, of course!!

Anita, use eco-friendly metals, recycled and keeping the RI workers employed.

Nov 13, 2012 09:02 PM #5
Clint Mckie
Desert Sun Home, commercial Inspections - Carlsbad, NM
Desert Sun Home, Comm. Inspection 1-575-706-5586

Hi Ginny,

Like all businesses, you want to be set apart from the competition. This is how we get the business by being better than we have to be. Then the customers see it and want your services instead of your competition.

Have a great day in North Kingstown.

Best, Clint Mckie 

Nov 13, 2012 09:46 PM #6
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Alex and Ani truly do Know what sets a small business apart and you've summed it up perfectly.  Since opening the doors to my own real estate business I can not imagine going back to the big box office again.  Pride of being a small business owner ... well there's nothing better!

Nov 13, 2012 09:53 PM #7
Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

Alex and Ani know how to be great small business owners. They are lucky to have you as their friend. Small business owners are key to growing our economy. I would never want to work for a big company.. too impersonal for sure! and I love buying local.

Nov 13, 2012 11:07 PM #8
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Ginny, this small business has really grown into a phenomenon!     It shows what shopping at small business can really do!

Nov 13, 2012 11:43 PM #9
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Ginny, the jewelry industry was big in RI when I lived there, so it is nice to see it trying to make a come back.

Nov 14, 2012 07:41 AM #10
Karen Hurst
Rhode Island Waterfront!

I love Alex and Ani! I heard about the Newport house but I hadn't heard about the Wickford Village shop! One more reason to go to Wickford! Thanks for the post!

Nov 14, 2012 08:23 AM #11
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