Things That Make You Go Hmmm, WTF or Whatever

Home Builder with Javic Homes

By Jon Solomon

Recently I met with a few Tampa Bay home builder colleagues and while most of our conversation was about some fairly mundane topics, one exchange truly shocked me!

I don’t recall what initiated the comment but I’ll paraphrase it as best I can. Essentially they said - "Jon, you’re building a business. That’s not what we’re trying to do. We couldn’t care less about building a long term business. We are in it to make money quickly; any way we can."

They were certainly right about the first part. I’m in it for the long haul and our goal is to build a business. So our culture and every decision we make is about customer service and quality. Our goal is to over deliver, so we have ongoing referral business and customers that build their 2nd and 3rd custom homes with us.

Call me naïve, but I thought that’s what all businesses are supposed to do – not just homebuilders.

It was definitely that Hmmm, WTF moment for me. Am I really just a clueless schmuck and these guys have it right?! After all, they are all smart, successful builders.

I decided my best reaction was Whatever. If that’s what they want to do, that’s fine. That’s their decision, not mine.

We’ll keep building Javic Homes for the long term with great service and quality.

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Comments (4)

Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota/Wisconsin Real Estate Expert

I think you have it right and they will end up with a lot of pissed off buyers down the road.

Nov 13, 2012 11:09 PM
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Jon,  That is really a bizarre thing to say to business colleagues.  Might make a great slogan for them !!!

Nov 13, 2012 11:11 PM
Virginia Cheezum
F. C. Tucker Company - Indianapolis, IN

Completely agree, Jon, and thanks for the smile with the adorable pic! 

Nov 13, 2012 11:32 PM
Jon Solomon
Javic Homes - Tampa, FL

Virginia - Glad you enjoyed the cut photo and thanks for the support.


Bill - I couldn't agree more.  Thought I was in The Twilight Zone.


Chuck - I sure hope those pissed buyers tell their friends and we end up being the beneficiary.  Thx

Nov 14, 2012 05:58 AM