By Jon Solomon
Recently I met with a few Tampa Bay home builder colleagues and while most of our conversation was about some fairly mundane topics, one exchange truly shocked me!
I don’t recall what initiated the comment but I’ll paraphrase it as best I can. Essentially they said - "Jon, you’re building a business. That’s not what we’re trying to do. We couldn’t care less about building a long term business. We are in it to make money quickly; any way we can."
They were certainly right about the first part. I’m in it for the long haul and our goal is to build a business. So our culture and every decision we make is about customer service and quality. Our goal is to over deliver, so we have ongoing referral business and customers that build their 2nd and 3rd custom homes with us.
Call me naïve, but I thought that’s what all businesses are supposed to do – not just homebuilders.
It was definitely that Hmmm, WTF moment for me. Am I really just a clueless schmuck and these guys have it right?! After all, they are all smart, successful builders.
I decided my best reaction was Whatever. If that’s what they want to do, that’s fine. That’s their decision, not mine.
We’ll keep building Javic Homes for the long term with great service and quality.
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