I don't take a lot of listings because I typically work as a buyer's broker, but once in a while I'll list for a friend, family member or friends of friends and family members. I do list for REO companies and banks, but that's a whole different category of listing. Ironically, I have a unique opportunity this week, but I'll save that for another blog.
Yesterday, I received a call from a friend of a family member. I dropped by and met the caller and took a look at the house. It was a nice older home in an older neighborhood. This neighborhood has been heavily burdened by foreclosures since 2008. Because of that, home values have fallen through the floor.
As I was leaving, I was talking to the homeowner about what I would do. I promised to do a thorough study of the market in his area, and then I would prepare a CMA to give him a good idea of what I thought the house would sell for in this market. Then, he said, "Do you want to know the price I want to sell it for?" Of course, I said yes.
It was $100K over the possible reasonable sales price. I did go back to the office and ran the numbers. It's definitely never going to sell for his number. Actually, it would be amazing if it sold for 50% of that number. I will have to turn this listing opportunity down. I would be a joke in the local real estate industry if I listed it for anywhere near his price.
I realize selling a house is not about me, but when I take on a listing this far out of sync with the market, it proves that I have no idea what I'm doing, and I need to be in business six months from now. So, as much as I would love to help this nice couple, I love my family more, and that means I need to be able to provide for them. I can't do that if I'm spinning my wheels trying to empty the ocean with a thimble.
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