Special offer

I need to be in business 6 months from now. I can't take your listing.

By
Real Estate Broker/Owner with Cornerstone Business Group Inc 0225086119

 I don't take a lot of listings because I typically work as a buyer's broker, but once in a while I'll list for a friend, family member or friends of friends and family members.  I do list for REO companies and banks, but that's a whole different category of listing.  Ironically, I have a unique opportunity this week, but I'll save that for another blog.

Yesterday, I received a call from a friend of a family member.  I dropped by and met the caller and took a look at the house.  It was a nice older home in an older neighborhood.  This neighborhood has been heavily burdened by foreclosures since 2008.  Because of that, home values have fallen through the floor.

As I was leaving, I was talking to the homeowner about what I would do.  I promised to do a thorough Shocked manstudy of the market in his area, and then I would prepare a CMA to give him a good idea of what I thought the house would sell for in this market.  Then, he said, "Do you want to know the price I want to sell it for?"  Of course, I said yes. 

It was $100K over the possible reasonable sales price.  I did go back to the office and ran the numbers.  It's definitely never going to sell for his number.  Actually, it would be amazing if it sold for 50% of that number.  I will have to turn this listing opportunity down.  I would be a joke in the local real estate industry if I listed it for anywhere near his price. 

I realize selling a house is not about me, but when I take on a listing this far out of sync with the market, it proves that I have no idea what I'm doing, and I need to be in business six months from now So, as much as I would love to help this nice couple, I love my family more, and that means I need to be able to provide for them.  I can't do that if I'm spinning my wheels trying to empty the ocean with a thimble.

 

Comments(92)

Sharon Sanchez
Ace Home Realty - Carson, CA
Your Number "1" Source For Real Estate.

Mike you did the right thing.  An overpriced listing is not worth anyones time. 

Nov 16, 2012 03:51 AM
John Fauth
Coldwell Banker King Thompson - Grove City, OH
Turning your dreams into an address!

Mike we all struggle with these types of sellers. Just had one myself that wanted to go well above market and did not really want to listen to what wa a "REAL" selling price. They had bought the property for much more than it could be listed for and they looked at me as if I had a third eye on my forehead. Thank you for pointing out that it is sometimes best to walk away and wish them the best.

Nov 16, 2012 05:03 AM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Thank you all for the comments.  I've been on the run all day and won't be able to respond to each comment, but I read each one and I appreciate your wisdom.  Have a great weekend.

Nov 16, 2012 05:08 AM
Ron Aguilar
Gateway Mortgage Group - Saint George, UT
Mortgage & Real Estate Advisor since 1995

the quicker you can see this type of situation the better. Sometimes you can determine the seller is un realistic over the telephone.

Nov 16, 2012 07:08 AM
Kirsten Conover
Prudential Georgia Realty - Atlanta, GA
Atlanta Georgia real estate agent

To me, it's a red flag that the owners even wants to set the list price for the home.  That's what they hired YOU for--to analyze the market and come up with a competitive price.  Sometimes I have to remind sellers that I control the MARKETING, not the MARKET, and that unfortunately,  the market really doesn't care what you paid or what you "need to get out of the home".

As hard as it sometimes is to turn down an over-priced listing, we're in the business of selling, not listing,  And like you, I don't want MY sign in the neighborhood for months on end, giving me a bad reputation.  The last one I lost to another agent giving false promises on price is STILL on the market a year later...

 

 

Nov 16, 2012 07:26 AM
Digital Digital
Alachua, FL
full service

Hi Mike,

Good decision.

Sometimes the best thing we can do for clients is to walk away.

Keep up the good work!

Nov 16, 2012 07:52 AM
Anonymous
Marlene Smith

I often wonder why a property sits on the market for more than six months with the same realtor's signage.  I guess it is probably a family member's listing and the sellers are willing to wait for as long as it takes to sell the property.

Nov 16, 2012 08:34 AM
#79
Mimi Foster
Falcon Property Company - Colorado Springs, CO
Voted Colorado Springs Best Realtor

This is kinda what I was saying in my post, wasn't it, Mike?  But did they want that amount because that's what they owed, or did they want it because that's what their mind told them it was worth????  THIS was a fantastic post, and you are absolutely right.  It is AMAZING to me the agents who continue to list way over market.

Nov 16, 2012 09:40 AM
EMILIA B COOPER, REALTOR® SFR.NCHSE.AHWD
LAROSA REALTY - Orlando, FL
Short Sales, Foreclosure & Bank Owned Real Estate

Mike well said, great post, and I need keep this in mind...Thank you for sharing!!

Nov 16, 2012 09:54 AM
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

I think turning down an over-priced listing is one empowering feeling. Makes you feel like you have really good sense.

Nov 16, 2012 11:16 PM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Mike,

With all the issues with transactions these days, even for non-short sales, you do not need to add this headache on top of it.

Nov 17, 2012 10:59 AM
Anonymous
Sherry Swift

I agree with Joetta Fort and I will bookmark this post. It's easy to get "sucked into" taking over priced listings but it doesn't do you any good to have a sign linger in a yard and your sellers upset because it doesn't sell.  I agree we are in the business of selling homes not listing.  

 

 

Nov 18, 2012 12:51 PM
#84
Stephanie Joines
BHHS Florida Properties Group - Clearwater, FL
Professional Commitment, Personal Solutions

Thanks for your advice.  As a new agent, it's easy to forget the negatives of accepting an overpriced listing.

Nov 19, 2012 04:32 AM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Welcome to the industry, Stephanie.  There is very very little benefit to talking and overpriced listing.  Learn it early and you'll save yourself a lot of frustration later.

Nov 19, 2012 04:47 AM
Ric Mills
Keller Williams Southern Az - Tucson, AZ
Integrity, Honesty, and Vast Real Estate Knowledge

That is a good business decision.  Listing do cost money and time so it is beeter to turn down an over priced listing than sit on it.  The seller will eventually be very unhappy with you and will list it with someone else.  Better to disappoint them now and tell them the truth as you might get a second chance after it stays on the market too long with agent X.  Good Luck

Nov 19, 2012 05:37 AM
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Yep.  Overpriced listings aren't worth it.  I know some agents that do it just to have their sign in the yard, but how does it look when your sign is in the yard for months and months and a home isn't selling?  Not great I think. -Kasey

Jan 22, 2013 04:59 AM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Amen, Kasey. 

Jan 22, 2013 05:33 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Mike,

There is nothing good for anyone concerned when you take an overpriced listing! The seller doesn't sell and the Realtor wasted time, energy and money for nothing!!

Jan 24, 2013 08:51 PM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

We do have to set limits and put value in our own time.

"I can't do that job for that price, I love my family too much."

Thanks Mike.

Jan 24, 2013 10:29 PM
Freida Knight
1st Knight Realty, Inc. - Winder, GA
1st Knight Realty, Inc.

This is a great article that all of us need to consider seriously as Spring 2013 approaches. At least in North Atlanta, I think it should be the best spring in 6 years, but only if we do our job upfront by helping sellers to price their homes appropriately.

Jan 26, 2013 02:08 AM