Attracting New Clients is Easy Peasy with Speaking Engagements!

Attracting New Clients is Easy Peasy with Speaking Engagements! 

Over the past 10 years a great deal of my business has come from opportuniites for speaking engagements. It's one of my Top 3 Marketing Tactics for home stagers (and realtors) to use to attract new clients!

I've done talks at libraries, community centers, paint stores, consigment stores, fashion design and interior design stores, realtor conferences, RESA and many other venues. If you create one great 'signature talk' then you can use it, repurpose it, over and over making it a shorter or longer talk.

Today I'm doing one of my 'signature talks' Top 5 TIPS For One-Day Home Makeovers to the West Vancouver Newcomers' Alumnae at the West Van Yacht Club. I'll have a draw for a 'free' consultation that will allow me to get my foot in the door, so to speak, with another potential client.

I'll share this talk with you. It's easy to do and for every Tip since I use a power point presentation, I will have fantastic and not-so-pretty 'Before' photos and aweseome 'After' photos of client's homes. This is what their handout will be and then the draw at the end. You want tomake sure people sign up for your 'frree enewsletter' to build your list from talks so you can keep in touch with your propects and clients.

5 TOP TIPS ONE-DAY HOME MAKEOVERS

 FOR LIVING ~ FOR SELLING

1. DECLUTTER
1. If you haven’t used it in the last year OR you don’t really LOVE it let it go
2. Give it away, sell it, regift it, repurpose it or throw it away
3. Put on Craigslist, Kijjiji or Classifieds for free, garage sale it

1. DETERMINE FUNCTION
1. Decide what you really want to do in this room
2. Is it big enough for two separate functions?
3. Create zones so that areas are clearly defined – area rugs can help

1. SELECT FOCAL POINT
1. They are natural, created or built in
2. Build up your focal point to make it really stand out
3. Change your focal point seasonally  

1. MAKE GOOD FURNITURE ARRANGEMENTS
1. Create the shapes of  ‘U” , “L”, “II” for conversation groupings
2. Leave 30” between furniture and coffee tables about 24” from sofa
3. Have no more than 3 different types of wood in one room

1. SHOWCASE ART & ACCESSORIES
1. Group art in a rectangular or square shape outline and lay on the floor
2. Hanging over an object about 4 – 10” above and 2/3 the width
3. Floating or gallery art – measure 56 – 60 inches from the floor and match the midpoint of the piece of art
4. Group accessories and art by theme, colour, style, size, motif, etc.